Assessment, use case development and analysis, roadmap creation, implementation (in some cases) & change managementTopics: Digital transformation. Venture building and Growth acceleration, MarTech value realizationIndustries: retail, TMT, hospitality

Leading analytics consulting team responsible for: product and marketing analytics, media attribution, data viz, reporting, tool implementation, CRO & AB testing, media agency relations

Leading analytics team + vendors responsible for: product and marketing analytics (web and app), data viz, reporting, MarTech stack, CRO & AB testing, attribution, forecasting, vendor management, collaborated on data lake creation and rollout

Clients: Sephora, Michelin WW, Cartier Global, Disneyland Europe, Adidas WW, Perrier-JoetIndustries: luxury, retail and eCommerce, automotive, travelDigital transformation: global rollouts, localizationsCross-channel analytics and optimization: SEO/SEA, Paid Social, Programmatic & Display, OTV, CRM & EmailProduct analytics: user journey, CRO, landing page optimization, AB testing, UX/UI strategyAnalytics & MarTech strategy, implementation and capability buildingData Viz strategyDMP/CDP use cases/implementationCRM strategiesPersonalization at scaleBuilding analytics / MarTech capabilities for clientsKPI frameworkVendor evaluation

TBWA\​G1 is the global content agency of record for NissanPlanning, producing and localizing campaigns for Europe and Russia. Research, positioning, strategic planning, creative brief, cross-channel content production (ATL, radio, digital) & delivery, user testing, media buying coordination and Go Live support

Cluster and performance analysis for Lego social networks (Rebrick.com & Lego.cuusoo.com) to identify trends, power users and provide actionable recommendations for organic growth

Account/Project mngmntStrategic planning: brand positioning for clients in banking, e-commerce and real estateSales pitches