Kate Waite Email and Phone Number
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Kate Waite personal email
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A senior marketing, communication and branding professional with drive, commercial acumen and creative thinking. I have over 20 years experience in developing multi-channel marketing strategies to drive business growth and identity within the travel industry. I am enthusiastic and versatile with well-rounded marketing experience, both in-house and agency side. My particular area of interest and expertise lies within the tourism sector where I've been fortunate to work with over 50 travel companies and organisations, developing digital strategies and managing integrated marketing campaigns.My skills include:Development and implementation of marketing and business strategyBrand identity and communication strategyWebsite design, development and build project managementDigital UX and CRO Search Engine Optimisation (including technical audits & penalty recovery)Paid search strategy and implementation (Google Adwords qualified)Analytics and data discovery Omni-channel social media marketing & strategy developmentEmail marketingContent creation (writing, design, photography, video, podcast) Management of print projects such as magazine publications (editorial and design)Managing and developing a teamSystems development Hubspot implementation and strategyA keen photographer; you can also find me on Instagram as @katewaite.travel or online at www.katewaite.photography.I am fortunate enough to have travelled to over 70 countries across all seven continents. Find out more about me at www.katewaite.com
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Head Of CommunicationNawiri Group Apr 2024 - PresentDeveloping an overall communications profile and roadmap for the Nawiri Group brand in line with the Nawiri Group strategy.Nawiri Group brings together responsible travel companies, local communities and expert partners to deliver long-term impact at scale and has interests in a portfolio of leading responsible travel companies, supporting a range of impact organizations and initiatives in some of the greatest, globally important natural wilderness areas on the African continent. It is home to Asilia Africa, Go2Africa and Bazaruto.
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Head Of MarketingAfrica Travel Resource Mar 2023 - Apr 2024Shere, GbHead of Marketing for ATR Safari, the world’s leading tailor-made safari company helping clients find a more authentic, more exciting and better value safari. While Africa focused, ATR Safari currently serve 34 destinations across 4 continents. -
Marketing DirectorNatural World Safaris Dec 2013 - Feb 2023Brighton, East Sussex, GbPart of the senior management team with responsibility for overseeing all marketing and content, driving growth for the company’s tailor made and specialist-led trips utilising a multi-channel approach. This role included management and hands-on work in a number areas including but not limited to:• Overall development of the brand marketing strategy and brand narrative• Design, editorial, and launch of NWS magazine Right Place Right Time• Overseeing implementation of the marketing strategy including SEO, PPC, email,social media, print and CRO• Managing and guiding day to day activities of the marketing team• Managing marketing budgets• Analysis, review and interpretation of reporting, delivering top line results to the board• Managing website design and development• Developing global growth strategiesResults included increasing organic traffic by 480% and enquiries by 569% over a four year period. The role also involves management of external agencies, as well as encompassing wider elements of contributing to forecasting and business development. -
Head Of Digital Marketing - Uk Project DirectorDot Tourism Feb 2010 - Dec 2013Dot Tourism are digital and online branding and marketing specialists for the tourism sector. In this role I managed marketing strategy, developing brand narrative, and digital implementation for a number of high profile clients. This was a very fast paced and pro-active environment, frequently working to tight deadlines and budgets. I worked with clients internal teams, managing performance based campaigns including:- Marketing strategy development- Search engine optimisation (SEO). Site audits, penalty recovery, strategy and implementation, site optimisation, content development and link building.- Inbound marketing strategy and implementation using HubSpot. - Creating brand narratives.- PPC Management. Including Google Adwords management (Google Ad words qualified), Facebook, Yahoo, Bing and LinkedIn.- Website conversion rate optimisation. Increasing traffic, improving usability and conversions.- Blog management and strategy.- Social media management and strategy.- Email marketing. Developing strategy and content. - Database management, list segregation and targeting.- Advertising. Managing and booking advertising campaigns, advert design and creation (digital and print).- Website project managementWork included project managing a search engine optimisation campaign, delivering after six months an organic traffic increase of 28.64%, increasing visits from non-brand keywords by 43.01% and incoming links to the site by 442.8%.Clients included private companies such as Footprint Travel Guides, & Mahindra Homestays; Travel PR such as Lemongrass and Cellet Travel Services; Public sector such as Visit Britain, Tourism South East, Visit Manchester and Warwickshire County Council; Tourism Boards such as Colorado, Kissimmee, New England; Airlines such as SriLankan Airlines. -
Marketing ConsultantUniversity Of Brighton Feb 2009 - Feb 2010Brighton, East Sussex, GbMarketing Officer (2009-2010) and then Marketing Consultant (2010-2013) for the School of Service Management with responsibility to manage the school’s marketing and recruitment strategy for the Travel and Tourism courses, with specific emphasis on the schools websites and digital activity including strategy and development of PPC campaigns.After leaving I continued to work for the school on a consultancy basis performing marketing services until November 2013. I was a guest lecturer for the school from 2014 -2018, on travel and digital marketing subjects. -
Marketing ManagerOutbound Media Aug 2003 - Feb 2009Responsibility for all marketing of company publications and exhibitions promoting emigration and travel to a variety of long haul destinations, working with Government and tourism departments. Initially joining as Marketing Executive I was promoted to Marketing Manager in March 2006.• Strategy and planning. Overseeing marketing strategy and PR for exhibitions and various print products with responsibility for budgeting. Preparing and presenting new business plans at our annual company strategy day. Negotiating advertising in wide range of press and other marketing mediums.• Design and print management. Creation, copywriting, design and printing of promotional material including flyers, information packs, specialist publications and exhibition show guides. Assisting with layout and design of magazines and specialist publications.• Advertising. Creation and planning of advertising material including national, specialist and local press advertising and a variety of other media such as London underground advertising, television, radio, mobile billboard advertising, taxi livery, large scale posters, website banners and magazine inserts. • Email Marketing. Launch and project management of email newsletters. Responsible for creative, design and creation of communications for a variety of purposes, subscriber growth management and making regular reports to the commercial sponsors.• PR. Exploiting potential PR opportunities, including working with the BBC news. • Staff management including training, setting work and carrying out regular appraisals.• Website development. Involvement of the development of our two websites• Digital including search engine optimisation (SEO), online copy writing and creation of web graphics.• Exhibitions and events. Attending and managing marketing for large exhibitions.• Editorial & design. Writing articles and designing layouts for magazines and newspapers.
Kate Waite Skills
Kate Waite Education Details
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University Of SussexInternational Commercial Law Llm -
University Of ExeterLaw Llb (Hons)
Frequently Asked Questions about Kate Waite
What company does Kate Waite work for?
Kate Waite works for Nawiri Group
What is Kate Waite's role at the current company?
Kate Waite's current role is Senior Marketing, Communications and Branding Professional in the Travel Sector.
What is Kate Waite's email address?
Kate Waite's email address is he****@****ite.com
What is Kate Waite's direct phone number?
Kate Waite's direct phone number is +4412736*****
What schools did Kate Waite attend?
Kate Waite attended University Of Sussex, University Of Exeter.
What skills is Kate Waite known for?
Kate Waite has skills like Digital Marketing, Online Marketing, Email Marketing, Social Media Marketing, Seo, Web Design, Social Media, Marketing Strategy, Copywriting, Blogging, Social Networking, Google Analytics.
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