Kate Ward Email & Phone Number

Menlo Park, Ca, Us

Product lead for Meta's Horizon Creator-focused efforts. Horizon is Meta's UGC platform that provides Creators with what they need to begin building for the Metaverse. My teams work on Creator monetization, Creator community building in the Metaverse, Creator education and programs, and our Integrity efforts. Also support our Pathfinding team as lead PM. This Design-led team aims to look at where we could/should be in 3-5 years and helps define how to work backward from that vision to present-day execution.

Facebook Groups

New York, New York, Us

Owned all product roadmaps, product KPIs, launches, product iterations, and enhancements. Also responsible for the content strategy for CafeMedia properties, reaching a total monthly average of 90+ MM unique visitors.• Served on the Executive team and reported directly to the CEO. We worked to create the overall company strategy, KPIs, andyearly revenue goals, resulting in the 2018 sale of our properties to RockYou.• Directed a team of 10 Product Managers and Product Designers who worked with our Engineering team to support 5 contentsites, along with our ad platform, AdThrive. AdThrive was used by more than 1,200 independent bloggers to manage and optimize their digital advertising.• Launched 2 new CMS platforms that increased editors’ time-to-post by over 20% and improved our properties’ rankings in Google and performance metrics in Facebook and Pinterest.• Launched our proprietary Facebook marketing and revenue tool. This tool empowered our Data Science and Ad Sales teams to easily and quickly work together on an hour-by-hour basis. The tool was instrumental in growing our content sites’ daily profit margins from an original 12% to almost 50%.• Worked closely with our Head of Engineering to create a process to prioritize and quickly onboard new PMP and programmatic advertisers, resulting in a revenue increase of 10%.• Set strategy for 25 branded Facebook pages reaching more than 25 million fans and increased organic Facebook reach by over 900% YOY.• Created a social video strategy and execution plan which led to over 40MM video views per month.• Revamped Pinterest strategy, increased Pinterest UVs by over 100%.• Led all cross-functional user-facing efforts between Product, Editorial, Marketing, Data Science, and Ad Operations.

New York, New York, Us

Directed the Product and Community teams for all CafeMedia brands. Focused on creating addictive products that both users and advertisers would love.• Grew the Product Management and Product Design team from 4 to 15 within the first year. Mentored all team members and grew our team structure from a flat one to a tiered product team.• Launched CafeMedia’s first mobile application, TheProwl, a shopping platform where users could share and suggest products. TheProwl.com landed a $1MM sponsored deal with Target within its first three months.• Worked closely with Sales Operations and Engineering to make iterative changes to our slideshow platform which resulted in a 15% increase in revenue and consistent growth in UVs.• Guided the company through a traffic transition from desktop to mobile (eventually an almost 96% mobile user base), working to ensure that traffic and engagement increased while also successfully scaling ad revenue.• Conceived of and launched CafeMedia’s first non-mom and millennial-focused property, Revelist.com. Grew Revelist to over 5MM monthly UVs in its second year.• Enhanced the CafeMedia community platforms through an iterative process that maintained user trust and happiness while increasing traffic numbers and sponsorship opportunities.• Responsible for all new product launches and improvements, including a user-generated publishing platform and sponsored microsites.• Oversaw successful branded products and integrations worth $400K to $2MM with national clients such as Target, Toyota, Ulta, P&G, and All State.

New York City, Ny, Us

Oversaw all content and product initiatives in support of Oxygen Media’s brands across consumer-facing platforms, with an emphasis on live social video experiences.• Launched the Oxygen network’s first mobile and responsive website, increasing UVs by over 50%.• Ran OxygenLive, NBC Universal’s first live-streaming online social product. The award-winning OxygenLive application was the first of its kind to leverage social media to encourage two-screen viewing. Resulted in double-digit linear ratings growth for our network’s premiere episodes.• Launched the accompanying OxygenLive application for iOS and Android, in partnership with Facebook and Twitter. The case study for OxygenLive was the first to be featured in Twitter’s media hub.• Launched several interactive mobile products and partnerships with companies such as Fox, Get Glue, Bing, and Shazam that resulted in triple-digit growth for Oxygen on mobile platforms.

Created the first business plan and strategy for mobile at The Knot and built the company’s first mobile team. Directed the creation of all mobile applications for The Knot, The Knot Registry Service, The Nest, and The Bump. Also created and oversaw the execution of all social strategy for the brands.• Formed and led a brand-new team of 4 iOS developers, 2 designers, and 2 product managers in launching The Knot’s first mobile applications.• Conceived of, launched, and iteratively improved 10 mobile applications, including The Knot Wedding Planner, The Knot LookBook, The Knot Hair Tool, and The Bump Pregnancy Tracker.• Grew our mobile team to include 2 Android developers and launched our 2 most successful apps on the Android platform.• Launched The Knot’s first iPad application, in partnership with Apple. The Knot iPad app won several awards, including a 2011 Appy and the iPad Publishing Award.• Launched a native iOS application for iPhone and iPad, The Knot Wedding Planner, securing a 1MM+ integrated sponsorship partnership with Bloomingdales for launch.• Worked to bring The Knot’s Local business into our mobile applications, resulting in a massive increase in revenue opportunities for our Local business. Local eventually grew to comprise almost 60% of the company’s revenue stream.• Integrated our Registry business into our mobile applications, bringing on board national companies including Macy’s, Bed Bath & Beyond, Bloomingdales, and more.• Hand-picked to work as the company’s liaison to relevant startup businesses. Met with startup founders, heard pitches, and prioritized any that I felt should be bubbled up for additional conversation or for potential acquisition.• Created the first Facebook applications for The Knot, The Nest, and The Bump.• Developed the social strategy for all brands and directed the execution of launching the first Facebook pages for all brands at The Knot.

Led a team of product managers, editors, and community moderators as the business lead for all baby and parenting brands at The Knot. Directed all product, community, and editorial efforts for each site.• Launched The Knot’s first parenting website: TheBump.com, organically growing the site’s traffic to over 2MM visitors within the first 2 years with zero marketing budget.• Created TheBump.com user-generated community platform. Implemented products aimed at increasing community member acquisition and daily engagement within the platform, such as countdown tickers and community badges.• Worked on the acquisition of new properties including Lilaguide and Breastfeeding.com and led the integration and growth of those properties.• Led the overall development and direction of The Bump Baby Network, including product development and marketing partnerships. Grew the network from one site to 4 within 2 years.• Developed and launched our extremely popular weekly tracking newsletters aimed at pregnant women and new parents. Our open rate was over 30% and our CTR was consistently over 4%.• Launched The Bump Registry Service product, working to onboard national partners such as BabysRUs and buybuy Baby. Helped increase company Registry revenues by almost 10%.• Launched the first Mommy Blogger Awards, increasing our organic visits by over 15% within 3 months.• Created a large library of SEO-friendly pregnancy and parenting content that spoke to an underserved audience of new parents.• Created relationships with mommy bloggers and influencers and developed those relationships into a valuable network of editorial contributors and community members.

New York, Ny, Us

Ran online editorial for SELF magazine and made sure that the “healthy you” content and branding translated successfully for an online audience.▪ Launched and ran several online health-focused programs for women, including the SELF Challenge.▪ Developed “Eat Like Me”, a blog where readers could follow the daily menu of a registered dietician.

Ran several consumer websites for Hearst Magazines, including Country Living and Marie Claire.▪ Launched the tentpole interactive commerce feature for Country Living, House of The Year.▪ Supervised the day-to-day operations of both websites.