Responsible for the marketing and brand strategy of the school, including digital strategy, social strategy and all public communications. Overall accountability for the school's public image and reputation within the local community. Also responsible for admissions of all prospective students and conversion to ensure a sustainable level of pupil acquisition and retention.

- Worked hand in hand with the brand owner on overall brand propositioning to ensure all marketing communications had a strong and distinct TOV and message.- Devised a successful, new acquisition strategy for contacting prospect, trade accounts and converting them to retained, repeat business. Introduced and helped create and design a 'brand book' telling the story behind the brand creator and products.- Managed the re-design and overhaul of company website to increase page dwell… Show more - Worked hand in hand with the brand owner on overall brand propositioning to ensure all marketing communications had a strong and distinct TOV and message.- Devised a successful, new acquisition strategy for contacting prospect, trade accounts and converting them to retained, repeat business. Introduced and helped create and design a 'brand book' telling the story behind the brand creator and products.- Managed the re-design and overhaul of company website to increase page dwell, conversion and basket size. Worked with digital agency to set up data analytics reports to allow for better tracking.- Designed and wrote all customer emails via Mailchimp and devised quarterly e-promotions to drive sales and increase engagement with target audience.- Managed social media channels on Facebook and Instagram, created a yearly content plan, set up collaborations with over 20 'beauty' influencers and oversaw writing of all blog content. Increased social media following by 50% in first 6 months. Show less

- Part of pitch team to win FCB Inferno's biggest ever account (at time of working in the agency) - Nokia - and became the first and main point of client contact, building trusted relationships with senior leaders from many disciplines, including marketing, strategy, retail and local, regional marketing managers (across the globe). - Helped grow the Nokia account to become the largest piece of business Inferno had ever won, reaching approx. £10million in fees at its peak. Managed a team of… Show more - Part of pitch team to win FCB Inferno's biggest ever account (at time of working in the agency) - Nokia - and became the first and main point of client contact, building trusted relationships with senior leaders from many disciplines, including marketing, strategy, retail and local, regional marketing managers (across the globe). - Helped grow the Nokia account to become the largest piece of business Inferno had ever won, reaching approx. £10million in fees at its peak. Managed a team of 8 account handlers and oversaw a much wider team when managing creative, design and strategic resources.- Pitched and won the European Electrolux and AEG retail business. Attended weekly meetings in Brussels to receive new briefs, present ideas, work with consumer insights team and generally lead the retail marketing efforts. Produced multiple marketing assets, from online films showcasing new technologies to bespoke point of sale kits for European retailers. - Managed the delivery of the Christmas campaign for The Post Office in excruciatingly tight timeframes - 10 weeks start to finish! Negotiated celebrity talent (including Robert Webb, Pixie Lott etc) and oversaw the delivery of a 60" and 30" TV spot, radio, print, outdoor digital, display media and in-store comms.- Represented FCB Inferno at numerous networking events, to promote agency services and award winning work. Presented agency credentials and nurtured prospect clients through to point of first agency brief. Biggest successes included, The Money Advice Service, Dove Spa and Vertu. Show less

- Instrumental in collaborating with the new business team to write countless RFP's and proposals to secure a place on the Government's agency roster.- Part of the pitch team to win FCB Inferno's first peice of Government business, The Money Advice Service. Managed the MAS business and lead the team to deliver two highly successful integrated campaigns involving a full suite of media assets. The campaign "Ask MA" succeeded in nearly doubling visits to the website.- Built trusted… Show more - Instrumental in collaborating with the new business team to write countless RFP's and proposals to secure a place on the Government's agency roster.- Part of the pitch team to win FCB Inferno's first peice of Government business, The Money Advice Service. Managed the MAS business and lead the team to deliver two highly successful integrated campaigns involving a full suite of media assets. The campaign "Ask MA" succeeded in nearly doubling visits to the website.- Built trusted relationships with all MAS clients which enabled the agency to proactively present and pitch new ideas to the clients - one of which was bought and thus secured the agency an incremental £220k in fees. Show less

Client: Pfizer: pharmaceutical advertising and relationship management.

Sales promotions, retail marketing and advertising for:McDonald's Happy MealsMcDonald's Cereal Partners Worldwide (CPW)