Kate Williams Vessey Email & Phone Number

Chapel Hill, Nc, Us

Garner, North Carolina, Us

Intentional career pause for full time care-giving to my children. Continued professional development with freelance marketing projects, volunteer work, board positions, and teaching.

San Francisco, Ca, Us

Oversaw complex multichannel marketing programs, merchandising, digital advertising, and seasonal selling strategies that drove revenue and built loyalty. Highlights:- Gobblepalooza Thanksgiving event: Partnered with TV team to create Gobblepalooza.com, a digital destination featured in television spots. Managed Thanksgiving sale display advertising campaign, SEM, social media, and email strategy.- Shazam/Old Navy partnership and campaign: A first time initiative, which merged TV and Digital by enabling the audience to shop products featured in commercials and receive brand content directly to mobile devices. - JetBlue Holiday Promotion: National sweepstakes program featuring travel and shopping prizes while driving store traffic and email acquisition.

San Francisco, California, Us

Established and managed the strategic long term goals for Levi.com in the digital and emerging media space while driving revenue and site traffic.Highlights:- Managed multi-agency teams to develop advertising programs (display, sponsored content, etc.), including creative and media.- Facebook/Levi.com partnership team member: Breakthrough initiative that integrated "like" functionality on the e-commerce platform and amplified the 2010 SXSW Levi's/Fader Fort event. - Oversaw customer acquisition programs, providing creative direction and business requirements for promotional and triggered email campaigns, event related projects and co-registration initiatives.- Launched "Ratings and Reviews" program in Dec. '09 through BazaarVoice.

Framingham, Massachusetts, Us

Managed merchandising, promotions, sales, and new product launches within the Bose Online Home Theater category. Led creative, technical, and web analytics teams to work toward creating a premier home theater experience for Bose.com visitors. Assisted Senior Leadership team with annual budget planning and channel goals.Highlights: - Identified business requirements for a site-wide overhaul project in October of 2007, which helped achieve forecasted sales numbers and brought creative concepts to life. Features included conversion tools, promotional strategies, and a more streamlined check-out process. - Managed the launch of multiple new home theater products in conjunction with cross-channel partners. Teamed with product managers to determine marketing/communications plans & assets, sales strategies, inventory availability, and start of ship/sale dates.- Met weekly and monthly with web analytics team to review sales numbers and trends, visitor behavior, and split test results.

Framingham, Massachusetts, Us

Managed marketing and creative programs supporting the L1® family of products, an entirely new amplification category within Bose. Collaborated with retail partners, product managers, and sales channel managers to create programs that drove revenue and brand recognition of the L1 systems. Highlights: - Art directed and produced all product photography, including casting and locations. Managed post production process, digital archiving, and distribution of creative assets to sales channels, including Bose Europe and APAC teams. - Developed in-store displays for Guitar Center and Best Buy retail environments.- ToneMatch Partner Program: Partnership marketing program with musical instrument manufacturers. Launched in August of '06, the pilot program, in conjunction with Taylor Guitars, increased sales by 9.5% in the first three months. - Ensured success of internal and external partners by creating kits with web and catalog copy, photography, style guides and trademark information.

Framingham, Massachusetts, Us

Project managed the creation and execution of marketing and communications materials for home theater and personal audio products. Managed designers, art directors, photographers, and copywriters to create a library of assets to support all sales channels. Highlights: - Developed a product photography process that was applied throughout all sales channels, which resulted in a company savings of over $50k. Produced and assisted in art direction of 11 location photo shoots and five studio shoots for the Home Entertainment Division's ‘04 product mega-launch. - Managed large creative and production teams, while ensuring that projects adhered to corporate standards and stayed within project budgets and timelines.

Select clients include: Millennium Pharmaceuticals, NEMO & the Boston Music Awards, Northeastern University, and the MBTA.

Us

Art directed corporate print and web projects while managing project timelines and budgets. Managed a staff of three employees. Collaborated with business analysts and technical consultants to build b2b web applications for clients in financial, entertainment and manufacturing industries.