Kate Horan Email & Phone Number

• Team Management: Leads a team of 20+ professionals responsible for product strategy, design, development, and customer service that delivers a digital product with a net promoter score of 60 (up from 7 in early 2022).• Results/Outcomes Driven: Drives for key results including achieving a 550% increase in annual revenue and 300% increase in customers in the first two years of the product being commercialized. Achieved these results while decreasing headcount needed in customers service through digitally transforming how we worked with customers.• Strategy Led: Responsible for product vision, where to play / how to win, pricing and offer development. • Customer Focused: Compiles and evaluates research on the unmet market needs, strategic fit, and customer sentiment. • Global Commercialization: Responsible for the commercialization of the product globally in 88 different countries. This requires working with international finance and tax departments.• Executive Leadership: Works closely with executive leadership and to propose new product innovation, new value opportunities, and strategic alignment with business objectives.• Functional Collaboration: Works closely with cross-functional partners in finance, marketing, treasury and sales to transform how we execute and achieve valuable results.

Greater St. Louis Area

• Developed and managed 3-year digital roadmap within the Performance Films division• Led a team responsible for digital marketing, systems and software development solutions seeking to build digital properties that will help enable our sales teams and support our customers to grow revenue through same store sales growth and new business acquisition• Led regional digital collaboration between APAC, EMEA, China and Latin America to identify synergies within digital and ensure global brand security• Responsible for leading digital elements of Integrated Marketing Campaign which drove 3X more leads, outperformed advertising and digital industry benchmarks in every category and through strategic tracking and analytics, identified a critical leakage point in the customer journey.

Greater St. Louis Area

• Led digital initiatives for North America, Europe, Africa and Russia regions• Led the strategy for a revamped brand website that led to a 150% increase in leads YoY• Provided monthly analysis and enhancement recommendations on website performance and lead generation efforts• Managed a digital budget of over 1 million dollars• Responsible for the management and strategy of our marketing automation platform• Collaborated with Sales, Marketing Leadership, IT, Creative and external agencies to develop new digital applications or properties within our businesses.• Served as a digital consultant to our clients to ensure their success in the marketplace

St. Louis

• Responsible for search engine, social media, and content marketing strategies• Responsible for maintaining, analyzing and enhancing brand websites• Provided monthly analysis on website performance and lead generation efforts• Managed Google Adwords campaigns with a budget of over $750,000• Responsible for the implementation and management of marketing automation platform• Acted as liaison between Sales, Marketing Leadership, IT, Creative and external agencies for all digital properties including internal and external web properties

• Develops and manages the product marketing roadmap to support material associated with the launch of new products and the maintenance of existing products and features • Serves as a project manager and strategist on product materials and promotions ensuring the projects are completed on time, on target and on budget• Works cross functional and with department management to ensure product marketing materials are compliant and on brand• Manages the planning, implementation and budget for tradeshow and corporate events.

Greater St. Louis Area

While I believe I started my marketing career when I started asking questions as a curious toddler, I officially began my career as an intern for InteliSpend, an incentive company focused on employee engagement and consumer promotions. My primary responsibilities included media placement, trafficking, and management. I also served as a project manager for various promotional materials, sales support documents, and rebranding efforts.

Executive Mba

Communications Studies, Communications, Business

Activities and Societies: Student Ambassadors, University of Kansas Dance Marathon, Helping Unite Generations, Consortium of Universities.

Education record

Activities and Societies: Leadership Initiative for Excellence (LIFE) Certification

Education record

Activities and Societies: Student Council