As Vice President of Brand and Marketing at Lolli & Pops, I led a team of creative and talented professionals who are passionate about creating memorable and delightful experiences for our customers. With over eighteen years of experience in brand strategy, digital marketing, content creation, and guest loyalty, I have helped Lolli & Pops grow its online and offline presence, increase its revenue and retention, and establish its reputation as a fun and premium candy destination across 64 store locations nationwide.My career background spans across various consumer goods and service industries, such as retail, food/beverage, outdoor/active lifestyle, automotive, fashion/beauty, and apparel. I have a deep understanding of digital marketing channels, including SEO/SEM, social media, content marketing, email marketing, and marketing automation, along with a strong merchandising and business education from The University of Georgia, where I began my career journey through product design, manufacturing and production, and supply chain sourcing. Having been a fashion editor and content creator for the world's most discerning media outlets like Hearst and Condé Nast, I also have extensive experience as principal consultant at Brand Repair Inc., where I helped clients in various sectors repair, revamp, and reposition their brands for eCommerce and digital success. I enjoy scouting new trends, finding lucrative revenue opportunities, and conquering project challenges. Networking and collaborating with leaders and experts in my field is also a significant part of my professional DNA. My mission is to inspire and empower my team and my customers with creativity, innovation, and growth.