Designing approachable strategies for complex problems and complicated topics.

At NN/g, I specialize in the application of human-centered design and research practices to enterprise UX challenges. Areas of contribution include:- Developing and teaching full day seminars for professional training- Designing/conducting user research (eyetracking, usability testing, diary studies, user interviews, etc.)- Engaging with clients to apply research-based UX standards and guidelines to a range of design and business challengesI designed and teach the following full-day courses for NN/g UX Certification:- Facilitating UX Workshops- Journey Mapping to Understand Customer Needs- Translating Brand to User Experience- Being a UX Leader- DesignOps: Scaling UX Design and User Research- Designing Complex Applications for Specialized Domains

As an invited speaker and content developer for NN/g, I created original seminars, taught full-day conference courses, and trained industry professionals in practical UX and design strategy topics.

As VP of Strategy, I partnered with companies to humanize enterprise challenges in experience strategy and design in order to deliver relevant content and consistent experiences to highly specialized audiences.I specialized in:- Applying a deep knowledge of evidence-based design best practices to digital strategy and UX- Understanding—and using—customer journeys to optimize experience and drive change- Designing, conducting and applying user research to inform digital experience design, messaging and content creation- Building cross-functional consensus for UX plans and resources, facilitating collaboration, defining product strategy, and gathering internal insights across divisions

As an executive staff member, my role was to lead and develop the members of our growing Strategy Department while constantly innovating and evolving our approach to UX, content strategy, and other core strategic capabilities.Some responsibilities included:-• Leading a cross-disciplinary team with skills in UX, content, social, digital strategy-• Shaping our company’s POV and approach to work within those disciplines•- Setting and continuously raising the bar for client deliverables and approaches to projects•- Providing counsel to Director, VP and C-Suite clients, cultivating authentic relationships •- Gaining and applying an in-depth knowledge of technical subject matter•- Facilitating workshops in order to gain consensus and progress engagements•- Creating original, innovative artifacts to clearly articulate logic and actionable steps/recommendations from depths of research

I bring a knowledge and curiosity of human behavior to Centerline's already-established position as experts in content strategy and digital marketing. My perspective asks, "What drives someone to purchase, share, or become an advocate for a brand? How can we create lasting relationships between businesses and consumers to sustain long-term results, not just fleeting spikes in engagement?"My work combines data gathering—defining and understanding market segments—with the application of that research to create content that resonates with a specific audience and drives results.Here's how:----- USER RESEARCH -----Gathering data, and making and communicating meaning from data.• Design and conduct primary research (e.g., user and stakeholder interviews and surveys)• Design and facilitate usability tests for initial evaluation and design validation• Synthesize findings into actionable, prioritized recommendations----- USER EXPERIENCE STRATEGY -----Creating smart, targeted content that delights users and achieves business goals.• Facilitate collaborative stakeholder sessions to clarify business goals, build consensus and gather insights across an organization• Create research-based synthesis documents such as personas and experience maps to guide design decisions throughout the project lifecycle• Craft targeted messaging frameworks that resonate with a specific audience's context----- INFORMATION ARCHITECTURE -----Giving users the information they need, when they need it.• Prioritize content to surface critical information at critical moments, providing users with the tools and data necessary to make informed decisions• Evaluate analytics to identify roadblocks, breakpoints and redundancies in site structure in order to design seamless conversion pathways• Conduct primary research to craft intuitive naming conventions, product differentiation and navigation

Conduct needs analyses to build and test low-fidelity prototypes and wireframes. Develop websites and interactive applications meeting standards in accessibility, usability and design aesthetics. Conduct usability testing for internal and client projects and create reports with recommended improvements. Other duties include search engine optimization, content development and graphic design, including Flash animation.

Developed content and graphics for print and online media. Built websites and interactive applications using HTML, CSS, jQuery and Adobe Flash. Participated in a major project to create online National Electric Safety Code (NESC) training for IEEE, including interactive flash and text modules with chapter quizzes.