Kate Wu Email & Phone Number

台灣 臺北市

Milan

Taipei

* Organized and implemented “Taiwan Industry Image Enhancement Project” sponsored by Bureau of Foreign Trade of Taiwan to promote Taiwanese leading brands and increase the awareness of Taiwanese products to the target markets through integrated communication strategies. * Develop 50 marketing strategies and campaigns each year in U.S, Germany, and Philippine markets. * Collaborate with marketing team on identification, development, and evaluation of marketing strategies and standardization, design, and production of marketing materials.

Taipei, Taiwan

• Use integrated communication marketing strategies to promote Taiwan image and Taiwanese brands in China, Thailand, Vietnam, Indonesia, India, Myanmar, Germany and Taiwan.Achievements: • 2015 “Taiwan Excellence Night in Myanmar” – A press conference combined Taiwanese and Burmese culture, music and dance along with Taiwanese brands and products. The event attracted more than 500 Burmese VIPs, media and business managers to join. • 2014 “Taiwan Excellence Campaign” first launched in Myanmar. Assist more than 68 Taiwanese brands to explore Myanmar market. • 2013 “Taiwan Excellence Cares” – A year-round global CSR marketing campaign which crossed 5 countries(Mainland China, Vietnam, Indonesia, India, Taiwan). More than 1 million visitors visit campaign official websites. • 2012/9 Taiwan Excellence Pavilion in China-ASEAN Expo, China• 2012/9 Taiwan Excellence Pavilion in China-Northeast Expo, China• 2012/4 Taiwan Excellence event launch in Shanghai, China • 2011/10 Global Media Tour for Taiwan Excellence Winner, Taiwan• 2011/7 Taiwan Excellence Pavilion in Tianjin, China• 2011/3 Taiwan Excellence Pavilion and Taiwan ICT Industry press conference in Cebit, Germany• 2010/11 Taiwan Machinery industry press conference in Metalex, Thailand.

台灣

Master Of Science (M.S.), Management

Bachelor'S Degree, Sociology

Education record