Katey Abbott Email & Phone Number

China

Shanghai City, China

C&A China has around 70 stores and growing 23 cities in china and an online platform. C&A china is set up as a Limited Company and creates collections independent from Europe that are focused directly on the trend driven China consumerResponsibilities:• Detailed research and analysis of market, trends and catwalks to predict and plan the key programmes in the upcoming seasons that can drivethe business, focused on a fast fashion price conscious china market.• Collection… Show more C&A China has around 70 stores and growing 23 cities in china and an online platform. C&A china is set up as a Limited Company and creates collections independent from Europe that are focused directly on the trend driven China consumerResponsibilities:• Detailed research and analysis of market, trends and catwalks to predict and plan the key programmes in the upcoming seasons that can drivethe business, focused on a fast fashion price conscious china market.• Collection development focused on the coming trends that are suitable for the local market while capturing newness and nowness.Responsible for creating story mood boards / colour direction and flow that can be harmoniously executed in the in-store VIM display /fabric direction and Big Ideas for marketing use.• Managing and training a team of designers and graphic designers to develop collections that fulfil the option requirements at key pricepoints across the fashion pyramid, focused on increasing ROS and OMU while reducing markdown percentage.• Managing new internal innovations such as the up-cycling workshop to enhance company awareness of sustainability.• In the first season of my first collection deliveries considerably increased the revenue Significantly increased the dress value and share of the business• Overseeing new company initiative of the internal look books to help guide VIM, marketing and ecommerce departments on a clear brandidentity.• Retained, trained and developed a strong design team.• Helped to build a new brand identity and segmentation structure which turned around the business increasing profitability. Show less

Velmore Tristate is a full serviced vendor offering retails businesses a fresh design perspective on their own collections to design and develop fashionable commercial affordable design from concept to delivery. Tristate owns multiple factories across southeast Asia that allows for a range of pricepoints and have offices in Shanghai, HongKong, London and New York that service a range of customers from high end to High street.Responsibilities:Oversaw all Velmore accounts from the… Show more Velmore Tristate is a full serviced vendor offering retails businesses a fresh design perspective on their own collections to design and develop fashionable commercial affordable design from concept to delivery. Tristate owns multiple factories across southeast Asia that allows for a range of pricepoints and have offices in Shanghai, HongKong, London and New York that service a range of customers from high end to High street.Responsibilities:Oversaw all Velmore accounts from the Shanghai office. Managed a team of local and international designers to drive commercial fashion forward customer focused product• Responsible for singlehandedly maintaining the companies key account worth circa £10million providing all design proposals through clientfacing interactions• Handled a range of accounts including M&S tailoring; Autograph; Limited Collection; Whistles; Twiggy.• Responsible for the design and development of new contemporary ranges for show room presentation purposes• Managed and trained a team designers across both the London and Shanghai Offices• Liaised with the Chinese sample room on a daily basis including regular travel to work directly with the factory ensuring high qualityproduct development• Sourced of all fabrics and trims through international fabric fairs, sourcing trips, and mill appointments• Front face liaison with potential new international clients visiting the Shanghai or Hong Kong offices, responsible for introducing the full company profile and guiding them through the beneficial design process of working with a full service vendor Show less

Tailoring Designer for clothing supplier to the high street. Working on a range of accounts including Zara, M&S Limited Collection, Autograph and Autograph Weekend. Including extensive research and ability to predict and interperate trends primarily into a fashionable and contemporary tailored product.

Working on directional shapes for new seasons.

Head of Design for own company. High end Fashion womenswear. Duties included research, design and creation and conception of new collections. All pattern cutting, fitting and construction of garments for both catwalk and private orders

Tailoring Designer for clothing supplier to the high street. Design work covers all areas but concentrates on tailoring. Duties include creation of design packages for the customer through direct contact and communication, speccing of garments for sampling manufacture in the Far East, following product through to production including involvement in fits, sourcing of fabric and trims in HK, constant communication with HK factories. Customers include most premium ranges on the High Street.

Working directly with designer creating new collections and working with client orders

Free lance work designing and making outfits for red bull bar staff to wear back stage at London Fashion Week

Creation of own label producing one off garments which were sold in small exclusive boutiques

Freelance work creating the first womens basketball collection in Europe -Urban Style.

Directly assisting with design and production of new collections

Textile Design Company; Design Assistant to Chris Matthews creating and designing textile samples for sale to various fashion houses.

1St Class Hons, Fashion Womenswear

Btec Diploma, Fine Art Foundation

A Levels, Fine Art; Graphic Design; Mathematics; General Studies