• Executed an integrated marketing communication program driving Parodontax brand awareness and sales lift of +10% across TV, print, digital, OOH, PR event and social

• Managed Move Free, Airborne, Strepsils business including strategic brand planning and implementation, innovation pipeline, creative development and P&L management with $456MM in annual revenue• Led HKTW cross-functional team to develop Airborne launch plan, including 5-year financial plan, competitor landscape, US success factors and target consumer analysis, brand strategy and activation, expected to achieve sales of over $33MM in 2017 and change category dynamics• Launched Move… Show more • Managed Move Free, Airborne, Strepsils business including strategic brand planning and implementation, innovation pipeline, creative development and P&L management with $456MM in annual revenue• Led HKTW cross-functional team to develop Airborne launch plan, including 5-year financial plan, competitor landscape, US success factors and target consumer analysis, brand strategy and activation, expected to achieve sales of over $33MM in 2017 and change category dynamics• Launched Move Free Ultra via development of consumer communication strategy, pharmacist endorsement and Costco promoter program, driving revenue growth by 68% in one year• Created a marketing campaign to drive Strepsils penetration by analyzing consumer insights, media consumption habits, and developing communication plan, increasing seasonal sales by 27% Show less

• Managed $105MM marketing budget; led team of two marketing executives to develop and execute brand strategies and marketing plans for Häagen-Dazs shop business to drive 25% annual sales growth • Negotiated a celebrity endorsement contract with Korean actor Kim Soo Hyun; led cross-national team to develop and implement celebrity marketing campaigns for Häagen-Dazs new product launch, which led to enhance brand relevance with young consumers and increase sales of cool fondue by… Show more • Managed $105MM marketing budget; led team of two marketing executives to develop and execute brand strategies and marketing plans for Häagen-Dazs shop business to drive 25% annual sales growth • Negotiated a celebrity endorsement contract with Korean actor Kim Soo Hyun; led cross-national team to develop and implement celebrity marketing campaigns for Häagen-Dazs new product launch, which led to enhance brand relevance with young consumers and increase sales of cool fondue by 7%• Created a brand activation campaign for debuting Häagen-Dazs new menu by developing viral social media content and identified communication channels, which drove flavor creation sales growth by 30% Show less

• Identified growth opportunity for Colgate toothpaste business by analyzing consumer trends and buying behavior; developed communications strategies to drive trial within 140MM households

• Analyzed consumer segments for Fiber One chewy bars business through qualitative interviews and snacking trends study; developed a marketing plan to gain 2.5 MM case volume by 2017

Clients: HTC, 3M, Kao, Uni-President, TaiwanYes, Dr's Formula• Led cross-functional team to plan and execute brand-building and digital campaign to the first Android smartphone HTC Magic launch in Taiwan, achieving 110,000 visitors to campaign site within one month

Clients: SHISEIDO (INTEGRATE, MAJOLICA MAJORCA, WHITIA, City Veil, TISS, dramatical EYES, THERAPIND, neuve) • Managed second-largest account, SHISEIDO; led creative teams to develop brand identity, including positioning, naming, advertising, package design for 8 SHISEIDO brands, securing $30MM in revenue