• Diagnosed a problem and utilized consumer insight through researching company analysis, market and competitors research.• Established verbal system and branding including a mood board, a concept, naming and a slogan.• Built a brand experience and developed a brand identity based on a brand strategy.• Worked as a collaborative member of the design team and clients, giving and receiving feedback.

• Conducted cosmetics trend research, market research and planned a product concept.• Managed all the processes of launching a product on cosmetic container design, packaging design, formulated research, and communicated with the factory.• In charge of collaboration products with BT21, the characters of Line Friends, designing packaging design, communicating with Line Friends and ensured consistency across all digital formats and printing.• Edited promotion videos for a product collaborating with Line Friends, Sanrio and Disney and made an Instagram marketing plan.• Worked with a sales team, logistic team and product team to ensure work aligned with creative briefs and timelines.