• CRM, Hawkeye team• I am 1 of 3 Brand Leads of our Signet client: overseeing KAY, KAY Outlet and Peoples Jewellers.• Establishing brand direction and strategy through global principles.• Leading designers and Junior Art Directors, while training, reviewing their work on the brand and providing constructive feedback.• Presenting to key stakeholders and executive level clients.• Collaborating with all teams to ensure brand consistency.• Currently creating and testing a full-suite, email design system in Figma. • Building and informing the design of templates using brand elements.• Connecting with development teams and leadership for full alignment—from client to end product.

• Partner Lane, Lead Art Director (2017)—working on all AIR MILES partner communications with clients such as Shell, BMO, Sobeys & their grocery banners, Metro, LCBO, PJC, Rexall etc., as well as the AIR MILES brand. • Adapted to each brand style and approved any related work from other ADs to ensure work adhered to guidelines. • Created digital ad units, websites, print, social posts, video storyboards, animations, and primarily email design. Strong digital knowledge, including accessibility and WCAG training. • Oversaw the full cycle of the Shell Go+ brand for the Canadian market: including launch materials, designing the website, promotions and events, as well as full brand guidelines. • Developed several high-profile BMO credit card launches that included in-depth campaigns from strategy to execution of multimedia materials.• Extensive experience with personalized data and 1:1 communication: including the an automated Adobe Campaign for Shell.• Took initiative to create brand consistencies and efficiencies like presentation decks (containing ready-made pages and specifications), mini guidelines, and templates: like a plug-and-play email design system.

• Clients included BP, Kraft, Rogers, Sirius XM, Jaguar, OLG, and more. • Established a foundation of soft skills like brainstorming, collaborating, presenting, designing, image searching, type setting, time management and daily operations.