Clients: L’Oréal Paris Haircare and HaircolorGlobal AOR lead for creative development for all hair care and hair color products for L’Oréal Paris

Clients: Johnson & Johnson (Aveeno, Aveeno Baby, Johnson's Baby)Senior AOR Account Lead developing integrated campaigns and cross category creative (Corporate, Body, Face, Sun, Baby, HCP) for U.S. and Global- Lead creative campaigns for base brands and NPI across all categories for tv, web, social, addressable banners, videos, kv, shopper, and print- Manage new brand campaign positioning & creative for Aveeno in 2020 and 2021- Lead Aveeno.com web redesign (200+ pages) and launch for U.S. and Global markets- Develop global content strategy, creative, and UX for Content Hub launch on Aveeno.com- Lead shoots for monthly organic + paid social, influencer activations, & creative development for Meta & IG- Manage SOW and financials

Clients: Edgewell Personal Care (Playtex Sport, Playtex Gentle Glide, Stayfree, Carefree, O.B.) Provided strategic, operational, and tactical leadership across account management, digital planning, media, creative, and strategy teams. Worked closely with IAT and social partners (Meta, IG, Snap, Google, YT, Pinterest) to develop creative for brands

Clients: Pernod Ricard (Absolut), Heineken (Strongbow), AMC (The Walking Dead), Mattel (Fisher-Price), and CapitalOne (CreditWise)Worked with cross-functional teams including creative, influencer, social, strategy, shopper, tech, UX/ UI and production to help brands grow. Accomplishments include:- Redesigned and launched Capital One's CreditWise App- Designed and launched Absolut Hoppr App with UX/ UI teams and supported app launch with influencer & paid social campaigns- Helped develop creative and launch activations for Absolut’s global rebrand- Developed and shot new creative campaigns for Fisher-Price new product launches

Client: Goldman SachsProvided thought leadership and developed social strategies to grow and inform the channels and improve brand favorability. Fostered knowledge sharing and implemented social best practices. Led all organic + paid social programs and creative development for Goldman Sachs across multiple platforms (Snapchat, Twitter, LinkedIn, YouTube, Google+, Hangouts) for Recruitment, Corporate Engagement, Tech, Social Marketing, and Analytics

Clients: Chattem (Allegra and Nasacort), AbbVie (Humira and Botox), Pfizer (Toviaz and Detrol LA), Bristol-Myers Squibb (Abilify)Responsible for strategizing and executing cross-channel marketing programs for OTC and Healthcare including digital and offline media (website development and redesign, social media, online advertising, TV, print, direct mail) for product launches and new indications.

Developed and executed ROI driven brand awareness marketing campaign to increase firm's visibility through social media, email marketing, online lead generation, and direct mail.

Acted as liaison for sales reps and publishers to help market new releases