Kate Zirkle, Cpmm Email & Phone Number

Cleveland, OH, US

Portland, OR, US

• Develop go-to-market strategies and launch omnichannel marketing plans and campaigns for multiple veterinary technology products and services using traditional and digital marketing channels.
• Lead the product positioning and messaging research, development, and execution for multiple audiences within the animal health and veterinary industry.
• Work cross-functionally, collaborating with Product and Sales to drive product awareness, acquisition, and adoption by creating sales collateral, sales enablement, and marketing campaigns.
• Analyze campaign results and KPIs, monitor industry trends, and manage competitive intelligence gathering to inform marketing strategies.

Cleveland, Ohio, US

Lead the American Diary Project's efforts to collect, archive, and honor American stories within diaries. We are proud to be the diary archive for everyday folks and a 501(c)(3) charitable nonprofit. Our mission is to honor the diversity and depth of the human experience by providing a free—and accessible—public resource that preserves, archives, and.

Toronto, Ontario, CA

• Developed marketing and communication strategies to promote brand awareness, thought leadership, lead generation, and revenue generation.
• Worked closely with the Art Director to produce compelling marketing collateral for sales enablement, developing product positioning, messaging, and go-to-market campaigns.
• Managed public relations, wrote and distributed press releases, and guided corporate and customer communications, including leading a Customer Experience (CX) taskforce.
• Managed social media marketing and advertising, including managing a social media contractor, developing Google Ads, and driving inbound and outbound marketing.
• Managed two WordPress websites with SaaS sales funnels, including iterating on SEO tactics, building Formstack signup forms, and integrating with Salesforce operations.
• Managed and wrote for an active blog to drive qualified veterinary traffic to the website.

Solon, Ohio, US

• Designed and managed two websites, creating a better user experience, adding high-value content, and increasing conversion.
• Managed PPC (AdWords) account to increase quality leads and reduce irrelevant clicks.
• Managed booth design, logistics, and initial lead nurture campaigns for all trade shows.
• Managed email marketing initiatives including newsletters, new product announcements, and reporting for all sends.
• Designed marketing collateral for print, web, trade show and video using the Adobe suite.
• Established company brand standards and redesigned existing materials.

Cleveland, OH, US

• Led the in-house creative team to complete content and design requests, consistently meeting over 85% of deadlines; requests included print, digital, video, and trade show.
• Managed inventory, ordering, and fulfillment of marketing materials.
• Served as a hub for marketing research and consumer insight, developing surveys to help inform strategic plans and mitigate risks associated with business decisions.
• Managed freelancers, outside agencies, and producers for outsourced creative requests.
• Developed the UI/UX for Embrace360, an integrated web application that increased leads.
• Established foundational brand positioning, guidelines, personas, and photography.

Cleveland, OH, US

• Planned, implemented, and analyzed the effectiveness of marketing and sales initiatives which in part resulted in significant sales growth year after year.
• Championed the company’s award-winning culture, including launching an office foster cat program, interdepartmental mentoring program, and ride-along program.
• Maintained the company's social media presence.
• Worked directly with outside brand partner companies to establish pet insurance as one of their product offerings or recommendations, including The International Cat Association, USAA, Armed Forces Insurance, Bank of.
• Managed the celebrity spokesperson relationship between "America's Veterinarian" Dr. Marty Becker and Embrace, including launching various campaigns, managing multiple photo shoots, and planning event appearances.
• Established and maintained relationships with outside freelancers and contractors to fulfill marketing needs.

Cleveland, OH, US

• Established a strategic social media presence and the company's first monthly e-newsletter, yielding a 30% open rate on average and a strong click-through rate.
• Assisted the Chief Marketing Officer in fulfilling marketing objectives and strategies.

Cleveland, OH, US

• Utilized sales and customer service skills to sell and maintain pet insurance policies.
• Contributed significantly to monthly sales goals.

Cleveland, Ohio, US

• Managed the flow of online advertisements from newspapers to third-party vendors, including establishing a system that reduced manual production time by over 80%.
• Created advertisements, sales flyers, and presentations using Adobe Photoshop.
• Designed, coded, and monitored commercial web pages and online tools/modules within cleveland.com using HTML, CSS, and an internal system similar to PHP.
• Optimized website SEO for increased search engine ranking.

• Managed research projects for profitability, productivity, and deadline completion.
• Managed and led 8-10 employees within a call center environment.
• Significantly improved UX by developing and implementing a business case for the redesign of the company website.

Kirtland, OH, US

• Created a direct-mail piece and database for volunteer needs which doubled media and public response for this Cleveland nonprofit.
• Initiated new e-presence by researching, establishing, and maintaining a blog with over 300 page views in its first week online.
• Promoted an annual benefit and fundraiser, On Holden Pond, via press releases, tribute video, and slideshow.
• Researched, wrote, and edited articles for Leaves Magazine.

• Sold advertising space as part of an all-student sales team which fully supports the newspaper through generated revenue.
• Recognized as the Best New Sales Representative in Fall 2005 for most revenue generated.
• Contributed to the 2nd best year for generated revenue in the newspaper’s history.
• Established effective personal relationships as demonstrated by consistent ad placement from 90% of clients.