Kat Poole Email & Phone Number

London, Gb

London, England, United Kingdom

» Lead copy and content strategy for all touchpoints, including: website, email,catalogue, social, video, paid ads and other brand collateral» Manage the content marketing calendar and consistent rollout of messages» Own The Fold’s tone of voice, ensuring brand DNA is reflected across platforms» Plan and edit impactful content campaigns and editorial features» Feed into PR strategy to ensure all content is consistent, timely and appropriate» Oversee production of all… Show more » Lead copy and content strategy for all touchpoints, including: website, email,catalogue, social, video, paid ads and other brand collateral» Manage the content marketing calendar and consistent rollout of messages» Own The Fold’s tone of voice, ensuring brand DNA is reflected across platforms» Plan and edit impactful content campaigns and editorial features» Feed into PR strategy to ensure all content is consistent, timely and appropriate» Oversee production of all ecommerce copy, from product to category pages» Manage and work with writers, contributors, wider marketing team and agencies» Collaborate with creative team to develop brand visual indentity Show less

London, England, United Kingdom

» Working with brands big and small to develop tone of voice, content strategy,editorial proposition, campaign ideas and creative storytelling» Copywriting and editing for digital, email, social and print – specialising infashion, lifestyle travel, food, drink, interiors, entertainment and wellbeing» Contributing to pitch decks and presentations» Recent clients include White Stuff, Sunsilk, Vitality, Toolally, Kip Hideaways,Burlingtons Magazine and Oliver Co.

London, United Kingdom

» Led content strategy, copy and tone of voice across channels» Responsible for all website copy – long and short form» Launched hush’s in-house digital and print magazine, Life etc., producing culturallyrelevant features across fashion, travel, food, drink and entertainment» Oversaw huge growth in digital traffic, with over 500k editorial page views infirst six months post launch» Wrote, commissioned and edited on-brand features, working with art directorand… Show more » Led content strategy, copy and tone of voice across channels» Responsible for all website copy – long and short form» Launched hush’s in-house digital and print magazine, Life etc., producing culturallyrelevant features across fashion, travel, food, drink and entertainment» Oversaw huge growth in digital traffic, with over 500k editorial page views infirst six months post launch» Wrote, commissioned and edited on-brand features, working with art directorand designers to bring editorial content to life» Managed a nimble team of writers and talented freelance journalists» Part of the in-house creative ‘agency’, devising exciting campaign ideas Show less

» Launched Stylist Loves, a commercially attractive editorial platform reaching100k+ women every day» Established brand identity, value proposition, tone of voice and content pillars,with a focus on new, cult and sustainable lifestyle brands and experiences» Planned, briefed, commissioned, edited and wrote Stylist Loves content, coveringfashion, beauty, entertrainment, culture, travel, food, drink and wellbeing» Shaped email strategy across The Stylist Group, working… Show more » Launched Stylist Loves, a commercially attractive editorial platform reaching100k+ women every day» Established brand identity, value proposition, tone of voice and content pillars,with a focus on new, cult and sustainable lifestyle brands and experiences» Planned, briefed, commissioned, edited and wrote Stylist Loves content, coveringfashion, beauty, entertrainment, culture, travel, food, drink and wellbeing» Shaped email strategy across The Stylist Group, working with print and digitalteams to maximise the life cycle of content» Collaborated with commercial and affiliate teams on successful brand partnerships » Contributed to company-wide projects (Stylist Strong, Stylist Live, Love Women)» Reported on email performance, using data and learnings to optimise content» Worked with tech and development teams to improve subscriber experience» Member of The Stylist Group’s Operational Board; department budget holder» Regularly hosted live events for The Stylist Group Show less

London, United Kingdom

» Created impactful editorial campaigns to delight email subscribers» Worked closely with commercial teams on effective brand partnerships» Managed a team of writers, freelancers and designers» Established social media content pillars, growing engagement» Collaborated with affiliate marketing team to increase editorial performance

London, United Kingdom

» Wrote daily Emerald Street email; including pitching, researching and writing features covering fashion and beauty, lifestyle, entertainment, news, politics and first person» Deputised for Emerald Street editor; including final sign-off, attending Executive meetings and key » decision-making» Commissioned writers and edited copy» Uploaded features on email and web CMS, promoted on social media, and used analytics to track reader engagement» Contributed to art direction… Show more » Wrote daily Emerald Street email; including pitching, researching and writing features covering fashion and beauty, lifestyle, entertainment, news, politics and first person» Deputised for Emerald Street editor; including final sign-off, attending Executive meetings and key » decision-making» Commissioned writers and edited copy» Uploaded features on email and web CMS, promoted on social media, and used analytics to track reader engagement» Contributed to art direction meetings and decisions on visual concepts» Trained and managed freelance staff Show less

JOURNALISM» Empire: film reviews, theatrical releases» Red Online, The Debrief: first-person lifestyle features» Virgin Media Presents (Redwood): film and entertainment previewsand reviews; celebrity interviews; writing pop culture-based quizzes» Stylist, Mr Hyde and Emerald Street: editorial cover (writing and editing)EDITORIAL PRODUCER, Stylist» Sourced and secured high profile speakers for Stylist x CK Euphoria +Sky Living reader event, “Three steps to… Show more JOURNALISM» Empire: film reviews, theatrical releases» Red Online, The Debrief: first-person lifestyle features» Virgin Media Presents (Redwood): film and entertainment previewsand reviews; celebrity interviews; writing pop culture-based quizzes» Stylist, Mr Hyde and Emerald Street: editorial cover (writing and editing)EDITORIAL PRODUCER, Stylist» Sourced and secured high profile speakers for Stylist x CK Euphoria +Sky Living reader event, “Three steps to feeling fulfilled at work”» Editorially produced event from inception to completion, includingwriting briefs, interviewer scripts and advertorials» Liaised with clients to ensure all parties’ goals were metCOPYWRITER, Stylist Live» Wrote advertorials, newsletters and copy for event website» Researched and produced scripts and briefs for hosts and talent Show less

London, United Kingdom

» Commissioned, edited and published news, features and social posts

London, United Kingdom

» Planned, commissioned and edited weekly Film Fetish page reviews» Sourced, pitched and wrote news stories, cultural previews and features» Pitched, planned, fixed and conducted celebrity interviews» Maintained key film, cultural and anniversary forward planners

London, United Kingdom

» Managed social media platforms and campaigns, and analysed traffic» Conceived, researched and wrote news stories, features and interviews» Used Photoshop to create user-friendly image galleries and slideshows

London, United Kingdom

“EDITED BY THE INTERNS 2013” WINNER: ENTERTAINMENT» Shadowed Editor at Large, pitched and wrote articles for print and online

London, United Kingdom

» Wrote articles for print and digital» Assisted editorial teams with research