Lead strategy for Apple Arcade, Apple One, and iCloud. Build strategies and foster growth across all external marketing activation teams from SEM to Display to Analytics to Paid and Organic Social, and more. Focus on social media strategy with an emphasis on Earned content. Manage communication between marketing teams and activation teams. Foster relationships with Apple Arcade developer teams for social first content.

Manage Apple Arcade Organic Social Media channels. Write copy, program, and publish all Organic Social posts.Lead campaigns big and small via social media for games that have launched on the service. Partnered with the integrated marketing teams at Apple for cross functional support.Launched Apple Arcade’s TikTok first official account, while partnering with internal and external teams to create a community based strategy. Drove results on this new platform and collaborated on TikTok, Creators, and how we approach brand awareness in the social sphere.Led Apple Arcade’s first community engagement campaign post on X, in partnership with over 30 different developers including Angry Birds Reloaded from Rovio, Paramount for TMNT Splintered Fate, Disney, and more. Led monthly values moment campaigns from Pride to Mental Health Awareness annually.Partner with our PR team for messaging as well as our social and integrated Data Analytics teams to account for KPIs and new quarterly benchmarks.

Choose which Apps to feature on the Apps tab of the App Store. Write content for categorizations of apps and app stories. Program the Graphics & Design Category page with an additional focus on Mental Health apps. Present and pitch Keynote presentations to both Executive leadership and Cross Functional teams.

Subject Matter Expert Tier 2 Advisor for a team of 1,200 coworkers in which I dealt with conflict resolution of both consumer and business escalations the most efficient way. Adult Learning through teaching of subject material to new onboarding teammates.

Sales for both Apple hardware and software products. Helped customers one-on-one and taught one-to-many sessions on Apple Watch, third-party apps like Procreate, and more.

Create and Develop Social Media Marketing advertising for third party businesses. Wrote B2C articles on the impact of apps and digital media. Used Adobe Suite to produce ads for both television and social platforms.