Kathleen A. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Led the redesign of the Lean Office's intranet page to improve usability, resulting in an increase of 2,616 page visits• Collaborated with Cabinet Office Communications on the design of the SOC's annual report to the Premier• Developed a design system for the lean office, including various presentation templates and lean training materials that were utilized by 4,109 people in 20 training sessions• Contributed to the creation and analysis of 14 lean maturity assessment reviews. Presented key findings to executives, supporting the development of a strategy to advance the organization's lean maturity• Provided content design advice to MOH's Pregnancy Leave division, resulting in a streamlined application form and reduced errors that previously delayed physicians' benefits

Toronto, Ontario, Canada

• Contributed to on-page and off-page optimization efforts to enhance rankings and boost organic traffic to Home Depot’s (THD) website• Conducted thorough keyword research to enhance existing content and identify new opportunities for improving SEO traffic• Provided strategic recommendations and executed plans for content creation aligned with SEO objectives• Collaborated with content creators to optimize and develop high-value content for THD Canada

Toronto, Ontario, Canada

• Cultivated a reputation for providing exceptional customer service, upholding UNIQLO's values, mission, and vision through all interactions with shoppers.• Executed smooth and accurate payment transactions using a modern Point of Sale (POS) System, consistently demonstrating attention to detail and mastery of technical tools.• Maintained an expert level of knowledge about UNIQLO's brand and products, as well as ongoing store promotions and advertisements, to effectively communicate with customers and support sales goals.• Provided training and support to new team members, sharing knowledge of the company's brand and values to ensure a consistent customer experience across all channels.

• Facilitated design sprints with cross-functional teams, guiding ideation and prototyping sessions that resulted in successful product launches and improved user experiences• Spearheaded research initiatives to identify user needs and revenue opportunities in response to the pandemic, driving business development efforts and enhancing the company's ability to serve its customers• Conducted extensive research on potential B2B partnerships with industry leaders such as Facebook, TikTok, Spotify, DailyMotion, and Clubhouse, leveraging insights to develop strategic partnerships and drive business growth• Led the problem-solving and decision-making process of projects, ensuring alignment with business goals, marketing objectives, and user requirements• Offered strategic digital opportunity advice to senior executives and managed content effectively

Elj Communication Center

• Developed data-driven strategic roadmaps for digital marketing campaigns and product portfolios across various lines of business, including Broadcast/Entertainment, Lifestyle, News, and Sports, driving business growth and maximizing user engagement.• Conducted regular content audits to evaluate content effectiveness and improve SEO rankings, leveraging insights to optimize content strategy and increase traffic to digital properties.• Led a successful, groundbreaking, male-targeted TV-digital integrated campaign in a female-dominated market, generating 3 million pageviews, 280,000 registered users, and an average session duration of 6 minutes in just three months, earning recognition across the Philippines and Southeast Asia.• Played a key role in creating seamless, innovative user experiences by bridging the gap between TV and digital, maximizing engagement and satisfaction among users.• Identified and recommended media platforms for comprehensive communication plans, collaborating with cross-functional teams to drive engagement and achieve business goals.• Collaborated with creatives and copy teams to brainstorm and develop marketing content for various social media channels, leveraging expertise in user behavior and preferences to maximize engagement and achieve campaign goals.• Led redesign efforts for digital products, aligning user and business goals and ensuring seamless and innovative user experiences.• Monitored and tracked the development of digital products and campaigns, proactively making strategic revisions when necessary to optimize performance and achieve goals.

Makati, National Capital Region, Philippines

• Collaborated with clients in the Pharmaceutical industry, including Cherifer, ImmunoMax, PedCee, and Natalac, providing expert guidance and support to achieve their business and brand objectives.• Managed end-to-end client servicing, including campaign planning, implementation and buying, monitoring, optimization, and reporting, ensuring optimal campaign performance and maximum ROI.• Developed and executed multi-channel marketing strategies tailored to clients' specific business and brand goals, leveraging expertise in digital marketing best practices and industry trends.• Managed social media accounts for clients, leading content initiatives and ensuring alignment with brand values and messaging, maximizing user engagement and satisfaction.

Mandaluyong City

• Conducted market analysis and research on San Miguel Beers' international competition, leveraging data and insights to inform strategic decision-making and drive business growth.• Evaluated competitor marketing strategies and digital content in key international markets, including Hong Kong, Japan, Vietnam, and Taiwan, providing actionable insights and recommendations to optimize San Miguel Beers' international marketing efforts.• Provided administrative support to the marketing team, assisting with day-to-day tasks and ensuring smooth operations.

Pasig City

• Conducted regular monitoring of social media platforms to stay abreast of trending news, ideas, and feedback, identifying opportunities for brand engagement and improvement.• Developed and executed creative social media content and campaigns, leveraging insights from monitoring and analysis to maximize user engagement and brand impact.• Facilitated brainstorming sessions with team members and stakeholders, proposing and implementing strategic adjustments to current marketing strategies to optimize brand performance.• Researched industry trends and provided recommendations for strategic brand-building efforts, drawing on data-driven insights and best practices in digital marketing.

Manila, National Capital Region, Philippines

• Authored press releases for Senate Bills authored by Senator Antonio Trillanes III that were successfully passed during the 15th Congress, demonstrating a high level of proficiency in technical writing and the ability to convey complex legislative concepts in an accessible and compelling manner.• Collaborated with Senatorial staff to create detailed outlines and proofread speeches and messages for minor events, utilizing exceptional attention to detail and advanced writing skills to ensure clarity, accuracy, and effectiveness.

Ontario Graduate Certificate, User Experience, Honours

Activities and Societies: Dean's List, Fall 2022 and Winter 2023Graduated with Honours

Ontario Graduate Certificate, Content Strategy, Honours

Activities and Societies: Dean's List, Fall 2021 and Winter 2022Graduated with Honours

Ba, Organizational Communication, General

Activities and Societies: UP Manila Pre-Law Society Organizational Communication Society UPM Junior Marketing Association