Katharina Becker Email & Phone Number

As an independent Product Lead, I manage end-to-end product development, collaborating with cross-functional teams to deliver innovative solutions. I specialize in strategic planning, user-centered design, and agile execution, ensuring alignment between business goals and customer needs to drive product success. My adaptable approach enables me to work across industries, consistently improving product performance and achieving key outcomes.Experience Highlights:Product Vision & Strategy: Defined and communicated clear product vision, guiding teams towards impactful solutions that resonate with target audiences and address market needs.Stakeholder Collaboration: Established strong partnerships with stakeholders to align product initiatives with overarching business goals, fostering a collaborative environment for innovation and growth.Agile Methodologies: Implemented agile methodologies to streamline product development processes, improve team efficiency, and adapt to evolving market dynamics.Continuous Improvement: Championed a culture of continuous improvement, driving iterative product enhancements based on user feedback and performance analytics.Project Management: Orchestrated seamless project execution by meticulously managing timelines, budgets, and resources, ensuring successful product delivery within scope and schedule constraints.

Berlin, Berlin, De

Led strategic product development from ideation to delivery, overseeing cross-functional teams and aligning initiatives with business goals. Utilized market insights to craft innovative, user-centric roadmaps. Took a hands-on approach to guide execution, mentored team members, and fostered a culture of continuous improvement. Achieved success through data-driven decision-making, optimizing metrics, and consistently exceeding stakeholder expectations.Key Accomplishments:• Executed A/B testing, yielding a 21% conversion rate boost. • Overhauled onboarding for a 23% improvement in user activation. • Implemented retention strategies, reducing churn by 17%. • Established feedback loops for a 15% increase in customer satisfaction.

Kleinmachnow, Brandenburg, De

Oversaw the strategic development of communication products for Germany’s largest used car platform, aligning innovations with business goals. Successfully launched a unified communication platform, driving significant operational efficiency and user engagement. Collaborated with cross-functional teams to implement enhancements, resulting in a 30% boost in user engagement metrics. Developed a scalable communication infrastructure that ensured reliability and a seamless user experience.• Launched a unified communication platform, streamlining processes and improving efficiency.• Increased user engagement by 30% through key enhancement• Established a robust, scalable communication infrastructure to ensure reliability.

Kleinmachnow, Brandenburg, De

Directed the development of a comprehensive retention strategy, improving customer satisfaction and retention rates. Collaborated with a cross-functional team to ensure consistent and impactful customer engagement. Utilized data-driven methodologies to identify and mitigate concerns for at-risk customers, enhancing retention efforts.• Achieved an 18% reduction in churn within the first quarter by redesigning retention strategies.• Increased customer lifetime value by 14% over six months through refined engagement initiatives.• Reduced at-risk customer churn by 25% with proactive, data-driven identification and resolution of concerns.

Kleinmachnow, Brandenburg, De

Led and orchestrated a dynamic team consisting of product managers, data scientists, and data engineers to spearhead innovative data-driven solutions and advanced analytics. Formulated and executed a strategic data roadmap, harnessing the power of machine learning and statistical modeling to enhance product features, pricing strategies, and customer segmentation. Provided oversight for end-to-end data processes, ensuring the establishment of reliable and efficient data pipelines essential for informed decision-making.Key Accomplishments:• Pioneered the implementation of the first machine learning-based sorting algorithm for the search result page, yielding a substantial 21% increase in click-through rates and a 13% boost in leads. • Spearheaded the overhaul of the data infrastructure, reducing data processing times by 28% and improving overall data accuracy, resulting in more informed decision-making and increased efficiency across the organization.

Kleinmachnow, Brandenburg, De

Championed the commercial product strategy, propelling revenue growth and establishing market dominance for Germany's premier used car marketplace. Developed and executed a strategic product roadmap to optimize user experience, boost customer acquisition, and capitalize on monetization opportunities. Directed a cross-functional team in the creation and launch of innovative advertising and monetization solutions, resulting in increased revenue streams and improved partner ROI.Key Accomplishments:• Orchestrated the integration of a cutting-edge monetization system for business partners, resulting in a measurable 25% increase in revenue generation and a 18% improvement in overall partner satisfaction, meeting and exceeding key performance indicators.• Implemented a comprehensive supplier integration system, reducing onboarding times by 27% and enhancing collaboration between the company and its car dealers.

Makati City, Metro Manila, Ph

Led a team of five Product Managers as the Lead Product Manager for a global real estate startup, overseeing strategic planning, roadmap development, and cross-functional collaboration. Responsible for aligning product strategies with business goals, the role involved driving innovation, optimizing user experiences, and leveraging data-driven approaches for decision-making. The collective effort contributed to successful market launches and the startup's expansion into diverse international markets.Key Accomplishments:• Managed a team of five Product Managers, achieving a 45% improvement in project delivery timelines and a 28% increase in team collaboration efficiency.• Aligned product strategies, driving a 25% increase in user engagement. Resulted in successful market launches and a 450% revenue growth, facilitating international expansion.

Berlin, De

Led product strategy and development for various startups within the Rocket Internet portfolio, delivering innovative solutions and driving market expansion.Developed and executed product roadmaps aligned with business objectives, leveraging market insights and customer feedback to guide product direction.Collaborated with cross-functional teams to deliver high-quality products on time and within budget.

Berlin, Berlin, De

Leading the national Online Campaign, incl. Strategy and Webpage planning for the re-election of chancellor Angela Merkel.

Berlin, De

Berlin, De

Berlin, De

Master Of Arts - Ma, Communication And Media Studies

Bachelor Of Arts (Ba), Linguistics