Katharina Lohse Email & Phone Number

Germany

Proven and passionate hands-on marketing & communication expert with over 18 years of experience. Specialized in customer centricity, innovation & growth strategies, marketing strategy, digital transformation as well as advertising procurement - both as consultant and interims manager.Key clients/Projects:Publicis ONE TOUCH: Helping to build up the agency, establish new ways of working, introduce new and agile ways of working with Beiersdorf, while at the same time driving new strategy and communication projectsNestlé: Maggi & ThomyVisa Central Europe: Brand & Media StrategyABI Inbev: Connection Management IT & GERPlaymobil: global: Brand strategy, Communications and Media

Munich

Leading Brand Management & Strategy, Media, Events, Content/Social Media, Co-Marketing Programs, Campaigning, SEO/SEAPart of the product innovation steering commiteeDriving digital transformation.

Frankfurt Am Main Area, Germany

Integrated teamlead for Nestlé Germany (Maggi, Bübchen, Beba, Nescafé, Nescafé Dolce Gusto, Herta, Purina, Beneful et al) and SCA (Tempo, Zewa, Plenty). Responsible for channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams to push them to the next level as a team of one, while focusing on the market and client needs and managing client relationships.

Zürich Area, Switzerland

Directed all facets of company activities for Switzerland with a focus on optimising client relationships and expanding client business. Turned around an underperforming operation and led recruitment and building of a high performance, cross-functional team. Spearheaded a number of prestigious new business wins.

Frankfurt Area, Germany

Led daily operations and oversaw multi-discipline personnel. Acted as global lead on the Credit Suisse account and supervised all major agency accounts including Nestlé, Credit Suisse, MasterCard, Tiffany, Black & Decker, BPW, Nestlé and Hessische Landesbank.

Supervised diverse teams throughout Western and Eastern Europe in areas of account management, strategic planning, creative development, and digital communications for P&G. Planned and implemented go-to-market strategies and led international research and consumer understanding initiatives across all countries. Expanded the global and regional P&G NPD pipelines and ensured creation and implementation of brand and product communications that successfully engaged European consumers.

Performed role of global lead on Beiersdorf’s Nivea Hair Care and Nivea Styling brands as well as one of Germany’s leading newspapers, Süddeutsche Zeitung. Devised global and local briefings for TV, print, digital, POS, and PR activities. Led the creation of global communication and marketing strategies and coordinated the development and implementation of communications campaigns across all phases.

Held oversight for the strategic development of trade marketing activities including the creation and management of all direct marketing campaigns. Planned and facilitated POS communications, events, and participation at fairs. Built and nurtured strong relationships with leading German trade partners including Media Markt and Saturn. Led development of online sales activities.

Oversaw all aspects of the EIDOS Interactive account including the ground-breaking launch of the Lara Croft Tomb Raider computer game. Drove the planning and implementation of below-the-line initiatives for Disneyland Paris.