Katharina Lohse

Katharina Lohse Email and Phone Number

Marketing and Communication, Brand and Media Strategy, Innovation, Advertising Procurement @ KL Consulting
Germany
Katharina Lohse's Location
Frankfurt Rhine-Main Metropolitan Area, Germany
Katharina Lohse's Contact Details

Katharina Lohse personal email

n/a
About Katharina Lohse

Core Competencies:Brand & Marketing Strategies • Brand Building• Business Development and Structuring • Target Group Segmentation • Go-To-Market Strategies • Digital Transformation • Customer Centricity/Experience/Journeys • Innovation • Client Relationships • Change Management • Advertising Procurement • Operational Management Core experience:Innovative, entrepreneurial and strategy-driven brand, marketing & communications leader with over 18 years of experience that includes directing successful global, regional and local go-to-market strategies, innovations and initiatives for major multinational brands. Track record successfully turning around operations and maximising business performance in highly competitive environments. Possess polished communication skills to build and foster strong client relationships and lead cross-functional teams to outperform objectives. Skilled at proactively identifying operational issues and implementing effective solutions. Brands worked on to date et al : P&G (e.g. Oral B, Charmin, Vicks, Tempo, Bounty)Nestlé (Maggi, Nescafé, Nescafé Dolce Gusto, Purina, Beba, Bübchen, Cereals)TCCC (e.g. Coca Cola, Coke Zero, Waters, Fanta)Visa (Central Europe)Beiersdorf (NIVEA global role)E.ONCredit Suisse (global role)ABI Inbev (Beck`s, Corona, Leffe) GER & IT

Katharina Lohse's Current Company Details
KL Consulting

Kl Consulting

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Marketing and Communication, Brand and Media Strategy, Innovation, Advertising Procurement
Germany
Katharina Lohse Work Experience Details
  • Kl Consulting
    Marketing And Communication, Brand And Media Strategy, Innovation, Advertising Procurement
    Kl Consulting
    Germany
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  • Kl Consulting
    Marketing & Communication, Brand & Media Strategy, Innovation, Advertising Procurement
    Kl Consulting Jan 2020 - Present
    Proven and passionate hands-on marketing & communication expert with over 18 years of experience. Specialized in customer centricity, innovation & growth strategies, marketing strategy, digital transformation as well as advertising procurement - both as consultant and interims manager.Key clients/Projects:Publicis ONE TOUCH: Helping to build up the agency, establish new ways of working, introduce new and agile ways of working with Beiersdorf, while at the same time driving new strategy and communication projectsNestlé: Maggi & ThomyVisa Central Europe: Brand & Media StrategyABI Inbev: Connection Management IT & GERPlaymobil: global: Brand strategy, Communications and Media
  • E.On
    Vice President Marketing Brand And Media
    E.On Mar 2019 - Jan 2020
    Munich
    Leading Brand Management & Strategy, Media, Events, Content/Social Media, Co-Marketing Programs, Campaigning, SEO/SEAPart of the product innovation steering commiteeDriving digital transformation.
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  • Publicis Pixelpark
    Business Director
    Publicis Pixelpark Aug 2014 - Feb 2019
    Frankfurt Am Main Area, Germany
    Integrated teamlead for Nestlé Germany (Maggi, Bübchen, Beba, Nescafé, Nescafé Dolce Gusto, Herta, Purina, Beneful et al) and SCA (Tempo, Zewa, Plenty). Responsible for channel-, UX-, data-, digital- and ‚traditional‘ brand-strategy teams to push them to the next level as a team of one, while focusing on the market and client needs and managing client relationships.
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  • Katharina Lohse
    Marketing And Communications Consultant
    Katharina Lohse Sep 2012 - Aug 2014
  • Mccann Erickson
    Ceo
    Mccann Erickson Sep 2009 - Sep 2012
    Zürich Area, Switzerland
    Directed all facets of company activities for Switzerland with a focus on optimising client relationships and expanding client business. Turned around an underperforming operation and led recruitment and building of a high performance, cross-functional team. Spearheaded a number of prestigious new business wins.
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  • Mccann
    Managing Director
    Mccann Jul 2008 - Sep 2009
    Frankfurt Area, Germany
    Led daily operations and oversaw multi-discipline personnel. Acted as global lead on the Credit Suisse account and supervised all major agency accounts including Nestlé, Credit Suisse, MasterCard, Tiffany, Black & Decker, BPW, Nestlé and Hessische Landesbank.
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  • Publicis
    Brand Director
    Publicis Apr 2004 - Jun 2008
    Supervised diverse teams throughout Western and Eastern Europe in areas of account management, strategic planning, creative development, and digital communications for P&G. Planned and implemented go-to-market strategies and led international research and consumer understanding initiatives across all countries. Expanded the global and regional P&G NPD pipelines and ensured creation and implementation of brand and product communications that successfully engaged European consumers.
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  • Draftfcb
    Account Director
    Draftfcb 1999 - 2003
    Performed role of global lead on Beiersdorf’s Nivea Hair Care and Nivea Styling brands as well as one of Germany’s leading newspapers, Süddeutsche Zeitung. Devised global and local briefings for TV, print, digital, POS, and PR activities. Led the creation of global communication and marketing strategies and coordinated the development and implementation of communications campaigns across all phases.
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  • Eidos Interactive
    Trade Marketing Manager
    Eidos Interactive Oct 1999 - Dec 2000
    Held oversight for the strategic development of trade marketing activities including the creation and management of all direct marketing campaigns. Planned and facilitated POS communications, events, and participation at fairs. Built and nurtured strong relationships with leading German trade partners including Media Markt and Saturn. Led development of online sales activities.
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  • Kmf Werbung Gmbh
    Acccount Director
    Kmf Werbung Gmbh 1997 - 1999
    Oversaw all aspects of the EIDOS Interactive account including the ground-breaking launch of the Lara Croft Tomb Raider computer game. Drove the planning and implementation of below-the-line initiatives for Disneyland Paris.

Katharina Lohse Skills

Integrated Marketing Marketing Strategy Fmcg New Business Development Strategy Social Media Digital Marketing Marketing Communications Customer Insight Advertising Brand Management Social Media Marketing Marketing Management Creative Strategy Creative Direction Marketing Crm Entrepreneurship Business Development Cross Functional Team Leadership Account Management Management Leadership Art Direction

Katharina Lohse Education Details

  • Marketing Und Kommunikationswissenschaften
    Marketing Und Kommunikationswissenschaften
    2,4

Frequently Asked Questions about Katharina Lohse

What company does Katharina Lohse work for?

Katharina Lohse works for Kl Consulting

What is Katharina Lohse's role at the current company?

Katharina Lohse's current role is Marketing and Communication, Brand and Media Strategy, Innovation, Advertising Procurement.

What is Katharina Lohse's email address?

Katharina Lohse's email address is tina.lohse@gmx.de

What schools did Katharina Lohse attend?

Katharina Lohse attended Marketing Und Kommunikationswissenschaften.

What skills is Katharina Lohse known for?

Katharina Lohse has skills like Integrated Marketing, Marketing Strategy, Fmcg, New Business Development, Strategy, Social Media, Digital Marketing, Marketing Communications, Customer Insight, Advertising, Brand Management, Social Media Marketing.

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