Katharina Franchesca Narciso Email & Phone Number

Mascot, Nsw, Au

- Managed end-to-end marketing campaigns, increasing brand awareness and achieving stakeholders' objectives through targeted digital media strategies.- Coordinated with internal departments and external vendors, reducing project timelines through efficient cross-functional collaboration and project scheduling.- Presented detailed project briefs, market studies, and campaign timelines, leading to executive approval of proposed marketing initiatives.- Regularly communicated project updates to stakeholders, resolving key concerns and improving project feedback loops.- Negotiated and managed creative and media agencies, ensuring full alignment with company branding guidelines.- Oversaw and optimized the team’s yearly budget, ensuring monthly updates and reducing forecasting errors.- Coordinated marketing campaign photo and video shoots, producing photo assets and video content pieces that met quality standards and contributed to campaign success.- Spearheaded email marketing campaigns, improving open rates through targeted messaging and personalized content.- Led content marketing initiatives, creating press releases, and social media content to increase website traffic and engagement.- Developed strategic partnerships with third-party vendors and influencers, increasing promotional reach and engagement.- Planned and executed successful brand events, contributing to increased brand exposure and lead generation

- Planned, developed, and implemented ancillary programs, contributing to 10% revenue growth through PAL Boutique, myPAL Roam, myPAL Surprise, Meal Upgrade & PAL Cafe.- Coordinated cross-functional project teams, and ensured alignment with key stakeholder objectives through regular communication.- Acted as the primary liaison between internal teams, vendors, and clients, resolving key issues and fostering long-term relationships that improved project delivery.- Led project update meetings, improving stakeholder satisfaction and reducing project risks by proactively addressing concerns and changes.- Conducted market studies, informing successful pricing and promotional strategies that resulted in an increase in market penetration.- Managed project teams for program launches, achieving 20% growth in program adoption and contributing to company revenue growth.- Managed partnerships and coordinated with various departments for program launches.- Provided regular training and updates to front-line staff to enhance customer service to ensure 100% compliance.- Prepared and presented detailed monthly performance reports, enabling stakeholders to make informed decisions.

- Planned and implemented sales strategies, driving revenue growth through innovative programs such as the development of a super app.- Coordinated with third-party partners, achieving an increase in partner satisfaction and successfully delivering joint initiatives.- Monitored and reported on key revenue performance metrics, enabling improvement in decision-making speed and aligning performance with business goals.

- Hunt and acquire new vendors to hit monthly KPI.- Assist new vendors in opening their store on the website.

Ncr - National Capital Region, Philippines

- Hunt and acquire new vendors to hit monthly KPI - Manage vendors, both local and international.- Manage the assortment of products being sold on the website.- Ensure products are well stocked and product information is correct.- Review products’ monthly performance based on sales.

- Conduct showroom tours and sell Kenneth Cobonpue furniture to hit monthly KPI.- Handle key accounts and VIP clients.

- Source, screen, and interview new applicants to fill in vacancies based on the company’s requirements. - Ensure new employees’ onboarding is complete.- Liaised with government offices regarding claims, loans, and other statutory benefits.

Master'S Degree, Marketing

Bachelor Of Arts (Ba), Psychology