Katharine Chen Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Produced 100+ pre-recorded videos of 30-60 min each across 5+ client virtual events; videos consisted of opening sessions, breakouts, keynotes, entertainment, and ceremonies for ~4 regions- Created proposal; created.
• Coordinated 2000+ pieces of media per virtual event, including graphics, PDFs, animations, and videos- Integrated assets and videos into online event platforms, including a 3D trade show booth for a national brand
• Handled COVID-19 protocols, venue COIs, vendor COIs, and event liability insurance for ~2 events per month

New York, New York

• Produced breakout rooms of ~90 attendees and ~5 speakers; managed overall furniture, materials, and attendee movements through general session and 7+ breakout spaces
• Generated mood boards and themes for event rental furniture, contracted and managed 1000+ pieces of rental furniture
• Coordinated visas, air travel, and ground transfer logistics for 50+ travelers to Japan, India, Thailand, and Australia
• Sourced and contracted crew hotels for ~150 room nights for domestic events and for ~400 room nights for international events
• Contracted and managed attendee and crew catering for 100+ people per event
• Assisted in interviewing/recruiting and lead training and mentorship of 2 Production Assistants

Greater New York City Area

• Processed and managed purchase orders for 35+ vendor invoices per event, compiled thorough accounting books for each project for final post-event client reconciliation billing
• Supported teams pre-show by scheduling weekly meetings and creating crew memos, contact sheets, and security lists; support teams onsite by managing all production supplies, running errands, and maintaining team morale
• Owned and updated team data security protocols to be compliant with new company rules

Morrisville, North Carolina

• Supported logistics for Tech World 2017 conference, both remotely and on-site in Shanghai
• Monitored 3 conference calls per week with teams in the US, China, the UK, and Germany; translated live conversations and customer-facing documents to English and Mandarin
• Managed registration, transportation, and accommodation logistics for 100+ internal executives and teams; handled confidential proprietary information pertaining to event; led staff tours at venue
• Created 2-week content plan for Tech World and wrote 5 blog articles to support internal communications team
• Performed quantitative and qualitative analysis of over 100 social media accounts in 53 countries for social media team

Chapel Hill, North Carolina

• Redesigned monthly calendar and weekly Indy Week advertisement in Adobe Illustrator
• Managed company Spotify playlist, daily updates on 3 social media accounts, and show promotions, including artist bios and photos, monthly ticket giveaways through local radio stations, and updating in-house posters
• Increased Facebook page actions by 67% and post engagements by 92%; boosted Twitter impressions by 62%
• Designed show posters in Illustrator and Photoshop, created and updated ~15 shows/week on website, and sent out monthly newsletter to 4000+ email subscribers
• Created ~15 Facebook marketing campaigns (including paid Facebook advertisements) per month; coordinated additional promotion efforts with artist management teams for ~2 shows per month; photographed shows

Hillside, New Jersey

• Determined 2 optimal locations for company expansion through quantitative analysis of freight rates, warehousing rates, cost of goods sold, projected revenue, and net margin
• Established status of employee brand understanding and developed 6-month on-boarding program for brand unity
• Set up Google Analytics and developed 2-year implementation plan for social media accounts and website blog
• Consolidated and evaluated data from 5 sources to develop understanding of Asian market; submitted 50-page slide deck to senior management recommending focusing company efforts outside of Asian market

Hillside, New Jersey

• Drove sales by creating 3 Excel client books of 1000+ chain restaurants, bakery accounts, and contract feeders for Territory Sales Managers; developed Excel-based software to streamline sales tracking information
• Assisted Marketing and Sales Departments in purchasing 100+ point of sale products and nationwide promotional design

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: Marketing Club, Carolina Women In BusinessArea of Emphasis in Marketing

Bachelor Of Science - Bs, Business Administration, 3.70

Activities and Societies: Blank Canvas Dance Company, Enrich, CampWriteUNCArea of Emphasis in Marketing Minor in Advertising through the.

International Business

Spring 2017 semester study abroad at the Alliance Manchester Business School