Katharine L. Email and Phone Number
Co-create value as a collaborative content creator, storyteller, and intellectual guide to champion and empower the B2B company and bring add value to customers.I am a marketing professional with a passion for driving results through collaboration. I have extensive experience in both B2B and B2C marketing and BTL & ATL communication. Additionally, I am well-versed in digital marketing and have a talent for planning and executing successful events within budget and on time.My experience in content development is comprehensive: having worked as a TV Director for Channel V/Dragon TV/ZJSTV and as a director & journalist for sports events like NBA. Furthermore, I have served as an innovation business development director, leading a team to deliver Marcom strategy and activities for multiple brands.
Uni-Powder
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Marketing ManagerUni-Powder Aug 2023 - PresentShanghai, China
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Marketing Communication ManagerCovestro Jul 2021 - Mar 2024 -
Marketing Content ManagerCovestro May 2020 - Jun 2021Shanghai, ChinaTo oversee all APAC business-related content planning(digital & event) across all business units. Initiated and Managed WeChat service account in China with solid marketing strategy and operation, captured sales inquiries increased by 164% and had a 199% lift in new followers through earned media(KOL), webinars, WeChat mini-programs, campaigns, and WeChat Ads, content development. Issued an RFP for public relations and onboarded new companies, which brought more cost-effective agencies for the company, Strategically chosen at different levels to meet various business objectives. This ensures better utilization of resources and improved cross-divisional PR.
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Director Of Innovation,Business DevelopmentEase Communication Oct 2012 - May 2020ShanghaiLed teammates sever our client in the Marcom Department， Planned and implemented the market activities： Dealers conference、Road show、New product launch、The exhibition、 content marketing, digital marketing.- Maintained client relationships、 built strong relations with key stakeholders、budget control， and Project management.- Headed the Video & Graphic department work Arrangement， daily management, set up KPI target
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Sports JournalistTaidong Sports Management Consulting (Shanghai) Co., Ltd Aug 2009 - Oct 2012Shanghai, ChinaTaiDong was a famous Advertising agency in sports, long-term agency relationship with Greatsports Channel. Responsible for the sports live daily news《sports entertainment news》,Also Participated in the production of 《NBA live》
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Television DirectorHow Media Aug 2006 - Jun 2009As a program director，mainly responsible for writing program planning ，organize on-site shooting，and post-production¬ Participate the reality show《Project runway china》program plan and produce¬ Channel V ：《My music world》¬ Zhejiang satellite TV：reality live show《Olympic Dream Boy》 Parent-child show《My Greatest Dad》¬ Star TV： Variety show《Countdown party》
Katharine L. Education Details
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Fine Art
Frequently Asked Questions about Katharine L.
What company does Katharine L. work for?
Katharine L. works for Uni-Powder
What is Katharine L.'s role at the current company?
Katharine L.'s current role is 2B Marketer| Beauty & Engineering Plastic Industry| Marketing strategist |Digital expert.
What schools did Katharine L. attend?
Katharine L. attended East China Normal University, 华东师范大学.
Not the Katharine L. you were looking for?
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Katharine K.
Doctor Of Acupuncture & Chinese Medicine/Owner At Ksk Integrative Medicine; Co-Owner Of Recharge Healing RetreatOrange County, Ca -
Katharine L
Crystal Lake, Il -
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