In my role as Senior Manager of Product Marketing at Intuit Mailchimp, I led a team to create compelling messaging strategies and demo experiences, positioning Mailchimp as the solution for programming insights and best practices. By driving cross-functional collaboration and defining experiments, we successfully unlocked new growth opportunities and increased product consideration among our target audience.

Drive the GTM strategy based on the product roadmap, customer priorities and business objectives. Creating the messaging and positioning for LinkedIn's Hiring Solution informed by market research, customer feedback and business objectives.

Apply data-driven insights towards customized full-funnel campaign strategies to acquire new prospects in priority industry segments Lead the $7M upsell program to move high-value self-serve job posters into the sales funnel through a cohesive experience across in-product prompts, automated outreach and a multi-channel nurture campaignGenerate leads for the Sales Development team by leveraging email, paid media, SEM, web and LinkedIn channels to deliver the right-touch at the right timePartner with the Web Team to craft and test a customer-first experience while still meeting plan targets

Provided maternity leave coverage by leading a team of six marketers to deliver on global customer communications programs including though leadership campaigns, quarterly product updates, and operational communications.

Global acquisition marketing for LinkedIn Talent Solutions. Responsible for cross-channel demand generation strategy (including e-mail, LinkedIn channels, website and SEO) with initiatives focus on retargeting and upsell. Manage external agencies and internal design teams to develop & optimize content for demand generation, including emails, banner ads and interactive content.Analyze weekly data on orders, promotions, and A/B tests in both email and display campaign to validate new messaging and improve conversion rates.

Developed and executed integrated (social, digital and/or TV) campaigns to drive new consumer adoption in partnership with the marketing teams at Visa Checkout merchant partners including the Gap, Tory Burch, and Neiman Marcus. Partnered with internal and external technical and marketing teams to design the optimal end-to-end customer experienceAnalyzed key competitor set to inform marketing strategy and product enhancementsPrepared reports at the conclusion of each campaign to gauge success and inform future campaignsCommunicated the marketing team’s product capability needs to the product and technical teams to ensure the product road map aligned with marketing plans and timelinesSupported the strategy and planning, based on European market insights and U.S. marketing best practices, for the roll-out of Visa Checkout in Visa Europe marketsManaged the strategy and resolution coordination for customer service issues

Influenced the understanding of Visa's role in policy-related issues by creating corporate narratives tailored to key stakeholder audiences. Applied narratives to create content and experiences focused on storytelling to communicate how Visa's technology creates global economic opportunity. As a Corporate Marketing Manager, I successfully promoted Visa's story through two initiatives: managing content and publishing to Visa's corporate social media accounts and overseeing a paid media partnership with The Guardian. Key achievementsWorked with an agency, the Global Communications team, business partners and the Product team to source and create 49 content pieces aligned to Visa’s core messaging principles, and distribute the content across paid, earned and owned channels.Successfully executed the seminar event, positioning Visa as a leader of the financial inclusion conversation, strengthened relationships with panelists and created a strategic business opportunity for Visa leaders.

Acted as editor-in-chief for the newly formed Corporate Marketing function. I was responsible for leading the prioritization, development and execution of the function’s content editorial strategy and calendar across four audiences’ associated digital and social channels.

Built incentive campaigns for consumers and merchants to drive product adoption, and worked with bloggers and retailers to design an incentive campaign for consumers

• Created a global acquisition campaign contest for banks • Member of the New Graduate Development Program

Developed prospect databaseDeveloped company's monthly newsletterCreated educational material for clients

Managed the largest sorority on campus (107 women) with a budget of $160,000 , implemented a new philanthropy event which helped raise $40,000 for St. Jude requiring excellent leadership, organizational, communication, and time management skills.

Won intern project competition for Group JManaged customers' reservationsResponsible for calling customers to confirm reservations and follow up on rental experienceSold rental car insurancePicked-up customers from their residence and body shops

• Sold a minimum of $200 per hour• Assisted clients with choosing a wardrobe• Handled markdowns• Worked on floor set