Corporate Marketing Program Manager
Foster City, California, Us
Influenced the understanding of Visa's role in policy-related issues by creating corporate narratives tailored to key stakeholder audiences. Applied narratives to create content and experiences focused on storytelling to communicate how Visa's technology creates global economic opportunity. As a Corporate Marketing Manager, I successfully promoted Visa's story through two initiatives: managing content and publishing to Visa's corporate social media accounts and overseeing a paid media partnership with The Guardian. Key achievementsWorked with an agency, the Global Communications team, business partners and the Product team to source and create 49 content pieces aligned to Visa’s core messaging principles, and distribute the content across paid, earned and owned channels.Successfully executed the seminar event, positioning Visa as a leader of the financial inclusion conversation, strengthened relationships with panelists and created a strategic business opportunity for Visa leaders.