Ceo And Founder
CurrentPetal by Pedal partners with small local farms to supply fresh sustainable flowers and goods to New York City and Brooklyn providing low carbon footprint alternative to the wasteful industry standard, from sourcing to materials to delivery. Developed business skills such as financial management, strategic planning, branding, marketing, sales, inventory management, and event planning. We cultivate relationships with local growers, employees, customers, vendors, and city agencies. We educate communities and clients on practical botanical skills, sustainable agriculture, environmental justice and intersectional issues of food justice, racial justice and land use / urban planning as they relate to farming.We are celebrated annually as a top New York City floral delivery service and written up in Vogue, Elle, NY Post, Huffington Post, Green Matters, Estee Lauder, Racked, Lonny, Purewow, the Coveteur, Guest of a Guest and Feed. We reimagined the business to successfully adapt to COVID in the form of a CSA subscription program.