Katharine Hulls

Katharine Hulls Email and Phone Number

Product Marketing Manager @ NHS Shared Business Services
England, United Kingdom
Katharine Hulls's Location
Hayling Island, England, United Kingdom, United Kingdom
Katharine Hulls's Contact Details

Katharine Hulls work email

Katharine Hulls personal email

n/a

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About Katharine Hulls

A highly experienced international B2B marketing leader who understands how to build marketing strategies, plans and relationships that grow revenue, retain clients and build brands. Having working for organisations from large global corporates to small consultancies, direct-to-market and partner-driven go-to-market strategies, I have developed a very broad array of experience and flexible marketing and management style.Experience of building, leading and motivating marketing teams across different geographies, disciplines and industries including engineering, professional services, automotive, marine, data and analytics, SaaS, public transport and motorsport.Specialities:- strategic marketing plan creation- value proposition development- objective setting- partner marketing- product marketing- market identification and sizing- positioning and messaging - leadership - Account Based Marketing - thought leadership creation- segmentation and targeting- budget setting and management - tactical plan building- project management- event management- results measurement and analysis- collaboration with Sales and other parts of the business- PR and analyst relations planning and management- using technologies including Salesforce.com, other CRM systems, email marketing, analytics, automation

Katharine Hulls's Current Company Details
NHS Shared Business Services

Nhs Shared Business Services

View
Product Marketing Manager
England, United Kingdom
Website:
sbs.nhs.uk
Employees:
826
Katharine Hulls Work Experience Details
  • Nhs Shared Business Services
    Product Marketing Manager
    Nhs Shared Business Services
    England, United Kingdom
  • Intertek
    Global Marketing Manager - Food Services
    Intertek Aug 2024 - Present
    London, Gb
    Responsible for global marketing for the Food Services Business Line at Intertek with a focus on lead generation and brand awareness building.
  • Freelance
    Freelance Marketing Consultant
    Freelance Jan 2024 - Present
    Working as a freelance consultant helping organisations grow through understanding their markets, developing differentiated value propositions, refining their messaging and delivering marketing activities including events, speaker programmes, digital marketing and social comms.Recent freelance work includes developing a future marketing strategy, vision and objectives for a business in the data technology space, and delivering two events and social comms. for a business taking motorsport expertise in other industries.Open to permanent, contract, fractional or freelance B2B marketing positions to help companies position themselves and grow.
  • Mclaren Applied
    Head Of Marketing & Communications
    Mclaren Applied Jan 2022 - Dec 2023
    Woking, Gb
    Leading the Marketing team and collaborating closely with clever and innovative Product Management, Engineering, IT and Business leadership colleagues across the organisation to help us growth in our existing markets and new ones. McLaren Applied's three business units are pioneering a more sustainable, connected and intelligent future.Key responsibilities:* Positioning & messaging development for company as a whole & individual three business units* Development & execution of marketing strategy & objectives at company & business unit level* Global PR strategy, management & measurement * Development of media relationships to position McLaren Applied as separate from McLaren Group* Development of thought leadership & content marketing programme especially for electric vehicles proposition * Creation of collateral including customer & partner case studies across written & video form* International event, exhibition & speaker slot programme development, planning, execution & management* Partner marketing to build & measure collaborative plans, value propositions, content, campaigns & events* Identification & management of external agencies including comms., website, graphic design & MarTech* Initiation & development & measurement of customer satisfaction programme * Website & digital marketing management & ongoing enhancements * Development & execution of award entries programme (11 won in 2023 & more shortlisted for)* Management & evaluation of existing & new MarTech in collaboration with Business Systems team* Participation & support of STEM Ambassador programme* Part of environmental journey leadership team & comms. lead* Leadership, development & mentoring of marketing & comms. team
  • Sempre Analytics
    Head Of Marketing
    Sempre Analytics Jun 2020 - Dec 2021
    Richmond, Gb
    A member of Sempre's Senior Leadership Team, defining, shaping and delivering our business transformation - including but not only for marketing - as well as helping customers to achieve theirs. Sempre Analytics enables customers to achieve better business outcomes through the intelligent use of data. Founded in 2011, we work hand-in-hand with customers to increase their Financial Resilience, improve their Operational Efficiency and make Smarter Decisions through our four capabilities: • Data Management• Business Planning • Business Intelligence • Intelligent AutomationMain responsibilities:• Development and execution of marketing strategy to grow the business through new partnerships• Creation and communication of new brand positioning and messaging • Identification of optimal target market and list of top target organisations by sector• Building of relationships with new partners and co-creation and measurement of campaigns • Content plan development and writing of eBooks, blogs, explainer videos and campaign collateral • Website initiatives including new content and conversion rate optimisation• Digital marketing including PPC, SEO, LinkedIn advertising and social media • Initiation and launching of new sustainability initiative• Demand generation, tracking and measurement • Management of budget, marketing team and agencies
  • Babcock International Group
    Head Of Marketing, Emergency Services & Training, Land
    Babcock International Group Jul 2018 - Jun 2020
    London, Gb
    Marketing leadership including the strategic direction, Account Based Marketing plan development and execution, collateral development and multi-channel communications. Also responsible for leading a team of marketers and delivering against an overall objective of business growth across the emergency services and enterprise sectors.
  • Babcock International Group
    Strategic Marketing Manager, Skills & Learning, Land
    Babcock International Group Jul 2017 - Jun 2018
    London, Gb
    Responsible for strategic marketing planning and execution across public and private sector clients. Includes messaging creation, material development, market identification. social media marketing and team management.
  • Celebrus Technologies, A Division Of D4T4 Solutions Plc
    Vp Marketing
    Celebrus Technologies, A Division Of D4T4 Solutions Plc Jul 2011 - Jul 2017
    Sunbury-On-Thames, Middlesex, Gb
    Responsible for all global Marketing and PR activities, both direct and with our partners. Celebrus Technologies captures individual-level data from digital channels to enable organisations, including global finance, retail and travel brands, to power their customer analytics and one-to-one personalisation. Key projects have included:-- B2B and B2C primary research creation to develop multiple content pieces to drive leads and press coverage.- creation of new propositions with leading technology partners e.g. Teradata.- Analyst Relations management including research input and Briefings- content marketing and creation, with and without a PR agency- international campaign creation and execution with key partners including webinars, collateral, PR etc.- partner marketing programme creation and execution- creation of nurturing and marketing automation programmes- website and partner portal redesign - people management
  • Experian
    Head Of Marketing Emea, Experian Marketing Services
    Experian Apr 2010 - Jun 2011
    Costa Mesa, Ca, Us
    Responsibility for marketing across EMEA for all of Experian Marketing Services including CheetahMail, QAS and Mosaic managing a team of marketing managers and executives.
  • Experian
    Head Of Marketing, Emea & Uk/Ireland
    Experian Jun 2008 - Apr 2010
    Costa Mesa, Ca, Us
    Head of Marketing for EMEA and UK/Ireland for Experian's email marketing business.
  • Spss (Uk) Ltd
    Senior Marketing Manager
    Spss (Uk) Ltd Dec 2006 - May 2008
    Heading up UK Marketing team responsible for lead generation and market education for the full product set across all industry sectors.
  • Websense
    Marketing Communications Manager, Emea & Apac
    Websense Jun 2005 - Nov 2006
    Austin, Tx, Us
    Development of pan-EMEA and APAC marketing communication activities with partners including events, campaigns, advertising and product launches.
  • Gartner
    Director, Marketing Initiatives & Field Marketing
    Gartner Dec 2002 - Jun 2005
    Stamford, Ct, Us
    Responsible for marketing campaigns and programmes, plus Field Marketing, throughout EMEA.
  • Gartner
    Senior Manager, Campaigns
    Gartner Nov 1999 - Dec 2002
    Stamford, Ct, Us
    Responsible for pan-EMEA marketing campaigns.
  • Open Business Solutions
    Corporate Marketing Manager
    Open Business Solutions Jan 1999 - Oct 1999
    Solihull, Gb
    Responsible for development of a new website and consistent communications across the full set of OBS products. Objective was to maximise the value of the company for sale - achieved in September 1999.
  • Rtt Programmes Limited
    Marketing Manager
    Rtt Programmes Limited Oct 1996 - Jan 1999
    Ownership of all marketing activities globally including direct mail, telemarketing and working with partners in US & Singapore.
  • Sony
    Marketing Assistant On Graduate Scheme
    Sony 1993 - 1996
    Tokyo, Jp
    Responsible for procurement of Sony products including hifi, camcorders and audio products. Promotion of products to Sony dealers.

Katharine Hulls Skills

Lead Generation Email Marketing Marketing Management Marketing Communications Strategy Digital Marketing B2b Marketing Marketing Marketing Strategy Multi Channel Marketing Demand Generation Segmentation Market Planning Crm Integrated Marketing Management Online Marketing Team Management Public Relations B2b Campaign Management Direct Marketing Analytics Strategic Partnerships International Marketing Budgets Advertising Digital Strategy Customer Relationship Management Leadership Marketing Research Customer Insight Web Analytics Budget Management Database Marketing Online Advertising Product Management Product Launch Market Research Messaging Direct Mail Customer Acquisition Competitive Analysis Brand Development Performance Management Team Leadership Thought Leadership Relationship Building Performance Measurement Technology Solutions

Katharine Hulls Education Details

  • Royal Holloway, University Of London
    Royal Holloway, University Of London
    Geography
  • Brooklands College
    Brooklands College
    Postgraduate Marketing Diploma
  • Lady Eleanor Holles
    Lady Eleanor Holles
    A' & O' Levels

Frequently Asked Questions about Katharine Hulls

What company does Katharine Hulls work for?

Katharine Hulls works for Nhs Shared Business Services

What is Katharine Hulls's role at the current company?

Katharine Hulls's current role is Product Marketing Manager.

What is Katharine Hulls's email address?

Katharine Hulls's email address is ka****@****rus.com

What is Katharine Hulls's direct phone number?

Katharine Hulls's direct phone number is +4419328*****

What schools did Katharine Hulls attend?

Katharine Hulls attended Royal Holloway, University Of London, Brooklands College, Lady Eleanor Holles.

What skills is Katharine Hulls known for?

Katharine Hulls has skills like Lead Generation, Email Marketing, Marketing Management, Marketing Communications, Strategy, Digital Marketing, B2b Marketing, Marketing, Marketing Strategy, Multi Channel Marketing, Demand Generation, Segmentation.

Who are Katharine Hulls's colleagues?

Katharine Hulls's colleagues are John Gatehouse, Andrew May, Bhakti Mujumdar, Sorcha Boyd, Shafiasta Nawaz, Artur Foksinski, Helen Spink.

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