As the Head of Client Experience at Valour, I am a strategic leader passionate about enhancing our community's engagement and fostering lasting relationships. My role encompasses crafting seamless interactions, nurturing brand loyalty, and forging new connections to chart a course for Valour's future growth and success, with a special focus on e-commerce, events, and omnichannel marketing.By leveraging market insights and consumer trends, I develop strategies to optimise the e-commerce platform, enhance product visibility, and streamline the purchasing process. Through strategic partnerships and innovative initiatives, we aim to expand our digital footprint and maximise revenue opportunities in the e-commerce space.Events play a pivotal role in our client engagement strategy, offering unique opportunities to connect with our community in meaningful ways. Whether it's product launches, exclusive gatherings, or virtual experiences, I oversee the planning and execution of events that align with Valour's brand values and resonate with our target audience. By curating memorable and immersive event experiences, we strengthen brand affinity, foster customer loyalty, and create lasting impressions that extend beyond the event itself.I lead Valour's omnichannel marketing efforts, integrating AI-driven solutions and go-to-market strategies to deliver seamless and cohesive brand experiences across all touchpoints. By leveraging data-driven insights, we personalise communications and tailor marketing messages to meet the unique needs and preferences of our audience. Through strategic integration of online and offline channels, we create a unified brand presence that resonates with our customers at every stage of their journey.I thrive in a fast-paced and dynamic environment, leveraging my strong project management skills and keen understanding of consumer behaviour to deliver measurable results.

As a Head of Marketing, I am a strategic thinker who is passionate about building and nurturing brand equity, and creating and executing effective marketing campaigns. I am responsible for developing and implementing marketing strategies that raise brand awareness and drive business growth, while staying true to the brand's core values and mission.I have a strong understanding of consumer behavior, market trends, and competitive landscape, and use this knowledge to create marketing campaigns that resonate with target audiences and deliver measurable results. I work closely with cross-functional teams, including Product Development, Sales, and Customer Service, to ensure alignment of messaging and consistency of the brand across all touchpoints.My role includes developing brand and marketing plans, creating and executing advertising and promotional campaigns, managing budgets and timelines, analysing market and consumer data, and measuring the effectiveness of marketing efforts. I am an excellent communicator with strong project management skills, and thrive in a fast-paced, collaborative environment.My goal as a Head of Marketing is to deliver impactful and creative marketing initiatives that engage, inform, and inspire target audiences, while driving brand growth and customer loyalty. I thrive in a fast-paced and dynamic environment and am motivated by the challenge of delivering measurable results that contribute to the success of the organisation.

As director at Druk I determine and execute brand strategy and design to encompass company objectives and key messages. Discuss strategic company direction and refine business goals. Create collateral and print materials as needed, and provide copywriting, and editing for internal and external communications and advise on media coverage and event management. Liaise with suppliers to produce professional collateral and web setup. All capacities of previous experienced are used to assist small businesses that do not have a marketing team or require guidance with future direction.

Develop key marketing strategies to achieve each company’s direction, including marketing new and existing products and services. Oversee implementation of marketing strategy through campaigns, digital marketing, and PR.Work closely with the company’s sales team to enable them to meet their commercial objectives by providing appropriate tools, materials, and presentations. Ensure strategies are not reactive to the market and sales team but rather lead the sales team in response to business directions. Manage social media presence for all business units, showcasing finalised projects and the evolution of design and construction. Develop and deliver internal marketing and communications strategies for the organisation. Consult on key organisational direction as part of the executive leadership team.

Directing the set-up of the firm’s marketing strategy and aligned it with the firm’s growth goals and vision for the future. Established the firm’s marketing processes and ensuring that all members are clear on what their roles entail within these processes. Established accountability and directing appropriate marketing resources which includes, creating a brand identity and story, corporate marketing and communications functions, direct brand management, and overseeing the firm’s web site content, structure and ranking on search engines, as well as development of corporate and client collateral. Consult on the strategic direction and vision of the company and align the strategic marketing plan to key business goals, including SMSF strategies and freeing capital to assist in clients’ business objectives. Developing programs to enhance client satisfaction and retention as the firm’s key marketing approach is relationship management and word of mouth advertising.

The role involved planning, writing and all production of the 2011/12 annual report. This project required collating and deciphering high level sensitive information, advice and reports from internal stakeholders and preparing the content for the organisations report in accordance with statutory reporting requirements. The publication included statistical summaries, case studies, graphically represented data and use of images which was presented to the Department heads, Director-General, The Hon Brad Hazzard MP; Minister for Planning and Infrastructure and Cabinet before being made available on the organisations website. As previous annual reports had followed different structures it was important to establish a style template for current and future reports and documents that was clear, atheistically pleasing and met all requirements. It was important that the publication be accessible to different channels and as such I was required to identify and analyse business and audience needs to deliver key Departmental messages in appropriate context and language. Using key project and time management skills, writing and my background in design I completed the project under budget and within a much shorter timeframe (10 weeks), including multiple final content and legislative changes, earning commendations from Department heads and Director-General for communication deliverables that targeted desired audiences and articulated the value of services provided by the Department.

Focused on messaging and brand at Fairfield City Council and its internal stakeholders, my role included liaising with various business units, responding to media enquiries, writing reports, press releases and stories, production and compilation of CityLife, the community newsletter with a distribution of over 62,000 households, copywriting/editing, promoting federal government initiatives including Healthy Communities Initiative and designing various collateral for events, festivals and project teams, branding advice, website updates, social media and advertising.The role also included project managing the annual Australia Day community awards, which celebrates the achievements of local residents and inducting new citizens. While the role was varied, the focus was communications, brand and events, it also included liaising with local and metro media, businesses and project teams. It involved working with a variety of stakeholders, problem solving and coordinating challenging schedules.Fairfield City Council’s strong training and government code practices have assisted in working with the widely diverse local community. Communicating with the municipal both verbally and visually to present core messages and Council’s vision was very integral as there were often cultural and language differences. The role included working with different business units, including all Place teams (Fairfield, Cabramatta/Canley Vale/Canley Heights, Bonnyrigg and Smithfield/Wetherill Park), Leisure Centres and Showground, government initiatives and the City Manager’s office, each which involved a specific approach and plan. All business units were required to work towards criteria outlined in the Community Strategic, Operational and Delivery Plans, which included communication, brand, events and community engagement. It was important to be adaptive and proactive to the constantly changing environment and work quickly but precisely.

With a focus on strategic rebranding, Corporate Marketing at Austrade included working with external design agencies to improve and develop new branding strategies, while working on major projects including rebrand of Annual Report – working closely with internal communications, Rugby World Cup 2011, Australia Export Awards, corporate rebrand and CEBIT while transitioning Brand Australia to Australia Unlimited amongst the network across the world, through working with the Building Brand Australia team.Implemented multiple projects with full documentation ranging from proposals, feasibility studies, tender documentation, project scope documents, short form contracts to work orders, post project reviews and evaluation. The role included working with vendors, suppliers and internal business units across the global business platform including international embassies, with language barriers. Offering skills in customer relationships, continuous design improvement and conducting status meetings and customer reviews.

Developed a marketing strategy and formulated the company’s distinct brand messages, which included creating all sales collateral and online product information. Effectively contributed to increased market share through print initiatives. Led all public relations efforts, resulting in coverage in CIM Magazine, Modern Bride and others, and coordinated online branding on key events sites that included banners ads, with much positive client feedback. Played a key role in the executive leadership of the company, through synergising operations and integrating divisions. Identified and managed strategic marketing partner relationships. Measured the effectiveness of advertising campaigns and analysed potential pay back on particular promotions, with outlook to increase the ROI of advertising budget. Engineered marketing models and promoted them to company directors, which helped determine strategic corporate direction, through, for example, use of online ticketing. Scheduled advertising campaigns to coincide with key business conferences to increase audience. Demonstrated time management when organising events and conducting client meetings, while consistently supported company’s strategic goals. Managed client expectation and coordinated all aspects for various events, including corporate, special holidays and weddings.

Worked closely with directors to develop viable marketing and business development strategies/plans. Offered new perspectives and managed advertising, direct mail campaigns, collateral production, presentations at monthly and quarterly meetings, and all other marketing functions. Developed individual branding for numerous businesses within the multi faceted conglomerate. Attend sales ‘work in progress’ meetings and update sales, legal and tax teams of all current marketing activity. Identify target markets, researched competition, and managed promotional launches. Developed content for direct mail, telesales, field sales, media advertising, and website, while coordinating with web team to develop website and online communication. Implemented monthly e-mail marketing campaigns for various business divisions as well as, co-authored and edited newsletters for potential clients and referral sources. Responsible for conducting market research both with current and potential clients. Innovative proactive client feedback through questionnaires, for example, to survey strength and weakness of the service provided in order to improve customer service. Assisted in development of project reporting system and thus, was able to analyse the budget to find ways to reduce customer acquisition cost and present findings to directors. Retained loyal clients by building reputation of integrity, knowledge and accountability. Managed a Project Control Group (PCG) to oversee and monitor the progress of external PR efforts, with particular emphasis on scope, quality and expenditure to result in increased awareness. Supporting role in HR, staff training and recruitment, while promoting various events and initiatives within the company, including work life balance and fitness.