Katharine Johnson Email & Phone Number

Jacksonville, FL, US

United States

United States

• Chosen by Executives, peers and leaders to be the Corporate President Circle Winner, 2019
• Planned and directed annual local marketing campaigns, strategies and tactics that Healogics used to educate and engage physicians, hospital partners and the community about specialized Wound Care
• Built an effective referral development plan to support same store new patient growth through outreach to over 168,000 physicians that entrust their patients to Wound Care Centers annually
• Creates training, coaching, and communication tools for PD's to support them in developing and implementing effective referral development and community education plans, which they must do in consultation with the.
• Product owner of suite of CE tools: CRM, physician intelligence, market intelligence and a PRM mobile application to aid the field in creating impactful and engaged physician relationships
• Supports Client Solution/sales in their acquisition and RFP process, regularly meeting with Hospital C-Suite to explain CE process and value

2 Shircliff Way

• At the request of the former founder of Southeast Orthopedic Specialists, headed a successful initial branding process: new name, logo, website, social media and PR campaign
• Boosted website traffic by 100% by creating an integrated social media strategy and PPC campaign
• Built a strong referral network of over 600 physicians by leveraging PCP and internal medicine relationships
• Responsible for allocating and reporting on a $500,000+ yearly budget
• Consistent Revenue growth of 15%+ year to year with consistent new patient demand
• Increased online visibility by deploying a PPC and remarketing campaign that utilized solid linking, technical and keyword research tactics

• Led a successful re-branding process, to include new name, logo, website, social media and a multimedia campaign, growing revenue across desired services lines by 13%.
• As physician liaison, grew physician referrals by 10% by creating marketing packages /collateral aimed at improving referral process.
• Built a social media and email automation plan that grew social media followers to over 1,000 within 2 years.
• Improved the Allscripts PM/EHR system by redesigning 10 templates and multiple workflows for efficiency.
• MU/ MACRA expert- responsible for meaningful use reporting, attestation and corresponding Allscripts workflows for 2012 and 2013, resulting in over $50,000 in incentives earned, and no penalties levied.
• Represented the practice in a successful CMS meaningful use audit and appeal for 2011 and 2012, resulting in $34,000 being returned to practice from CMS.

• Planned and implemented a large-scale branding campaign that measurably increased TOMA by 100%, which included a redesigned logo, new marketing collateral, and multimedia campaign that ran for 2+ years backed by market.
• Managed ad agency and cooperatively created measurable Marketing Plans designed to increase and sustain company growth, build relationships within the medical community, and increase brand awareness, which resulted in.
• Responsible for allocating and reporting on a $750,000+ yearly budget.
• Recruited and marketed new surgeons to the group and to the area, helping to build successful practices for
• each, and ensuring that the practice had the 50% required ROI on the hire.
• Served as a Brand Manager, Media Buyer, Event Planner, Graphic Designer, Public Relations Specialist, Content Creator and Website Manager of the fastest growing local orthopedic clinic, which grew over 15% annually.

• Exceeded quota, recipient of awards for Highest First Year Sales, and Sales Excellence
• Fast tracked for territory expansion
• Trained in the Pitney Bowes need-benefits model of relationship selling to actively market Pitney Bowes
• Mail solutions to new clients, current clients, and competitive users