Katharine Rancourt Email and Phone Number

At PME 360 I manage the online social media marketing for a variety of clients. It is my job to understand their business and prospective clients and then share valuable social content, promote products and services and build the social networks to expand brand awareness.

~ Write press releases to publicize current store happenings and events & act as primary contact for all media~ Manage all store marketing and advertising efforts and negotiations~ Organize and promote monthly workshop schedules offering informative platforms for customers to increase sales~ Implement new relationships and partnerships such as Bicycle Benefits which fuels local business while protecting the environment~ Maintain Quickbooks, payroll and all account functions

Client Experience: Amelia Island, Virginia Aquarium, Fredericksburg Areas Tourism, Virginia Beach Volunteer Rescue Squads, America’s Cup of Polo and eTouching LTD~ Analyzed website and eNewsletter activity and prepared monthly web reporting documents~ Conducted daily client contact and project management for four clients simultaneously~ Traveled to Amelia Island, FL and Fredericksburg, VA for client meetings on a regular basis~ Educated and monitored department intern maintaining constant awareness of workload and performance~ Created and updated website blog to create outside interest and enthusiasm about mobile marketing promotion

Client Experience: Barbados Tourism Authority, Mayakoba, The Crane and ISM~ Continued AAE responsibilities with further accountability and primary client contact~ Traveled to Mexico to oversee the creation of a Mayakoba brand video and to Barbados to deliver urgent and sensitive creative materials~ Coordinated and attended TV tag sessions, obtained network clearance, prepared traffic instructions and secured client approvals~ Researched and completed monthly competitive reports and prepared monthly budget analysis~ Managed the creation and submission of print ads to numerous publications weekly~ Acted as a liaison between client and media to buy and place ads in magazines and broadcast medias~ Mentored 5 account management interns

Client Experience: Massachusetts Port Authority, Red Lion Hotels, ISM and the Massachusetts Office of Business Development~ Organized and attended radio records to create new radio spots and internal voice systems at Logan Airport.~ Prepared weekly status sheets for all clients and authored creative briefs~ Assisted Department Head in managing all creative projects and client requests~ Attended and reported on client meetings and strategy sessions~ Promoted from intern to receptionist and to assistant account executive over a six-month period

~ Planned direct mail campaigns and market research tactics to investigate new advertisers, subscribers and financial supporters~ Wrote ad copy, designed house ads and created cover lines to increase newsstand sales~ Brainstormed creative, low budget marketing strategies to increase revenue