Kathy Chen Email & Phone Number

Richmond, Bc, Ca

Richmond, British Columbia, Canada

* Implement marketing (traditional and digital) management, resulting in an increase in student numbers by 2X and financial performance from deficit to surplus. * Develop stakeholder engagement programs to increase engagement with the stakeholders, including students, families, alumni, volunteers, governments, and sponsors. * Design branding strategy to enhance RMS brand equity.

Richmond, British Columbia, Canada

Set up the marketing department and developed related working procedures; through developing and implementing stakeholder communications strategy and sponsorship programs, successfully increased brand awareness by 2X and helped the sales team achieve a sales increase* Built Gentai Capital’s Marketing Department from the ground up, including marketing manuals, corporate identity manuals, team recruitment, KPIs, and internal training system* Oversaw traditional and digital marketing campaigns, driving sales and customer engagement* Managed branding campaigns and event marketing initiatives in print, video, web, and social media* Improved website performance; used SEO, social media, and content marketing to drive website traffic. * Set up competitor analysis framework, providing insights and recommendations for Gentai Capital's executive team to develop short and long-term strategies* Implemented stakeholder relations initiatives, contributing to customer numbers increase and sales growth, media coverage increase, consistent supplier costs, and positive brand image in communitiesManaged and monitored marketing and communications budget; Maintained good relationships with vendors and negotiated for win-win long-term cooperation, negotiated advertising and commercial sponsorship contracts to save costs

Vancouver, British Columbia, Canada

Developed Australia, UAE, UK, and South Africa markets successfully; Nominated "2017 Global Excellence Awards - Best Travel and Tour Agency", "2016 Most outstanding for memorable Asia Pacific Travel Experiences" by Acquisition International Magazine, "2016 Best in Hospitality Awards - Travel" by LUX International, Grew the brand 10X* Oversaw marketing operations, analyzed competitive environment, developed and monitored Merry Travel’s strategy and plan, and developed B2B and B2C domestic and international markets through digital channels* Worked with partners in Asia Pacific, China, and the UK to develop marketing campaigns and increase the customers base* Spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base. * Implemented stakeholder relationship strategies, maintaining Merry Travel's customer satisfaction level of 95%, grew channel partners to increase sales, consolidated relations with media and benefited product cost through good supplier relationship* Managed brand relationships with stakeholders including individual customers, business clients, channels, and suppliers (travel agents, online travel agents, online media)* Employed comprehensive benchmarks to establish and monitor client service delivery standards. Managed customer service effectiveness by monitoring performance and assessing metrics* Implemented digital marketing and social media to promote Merry Travel in different geographical markets. * Monitored marketing material design to ensure brand value was communicated consistently

Vancouver, British Columbia, Canada

Built iTalkBB brand awareness in Western Canada, increased market share by 50%, and drove iTalkBB to become the market leader in the VoIP home phone market, opened two corporate stores* Developed iTalkBB's regional marketing strategy and prepared marketing plans for West Canada to align with the company’s objectives* Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs* Performed consumer, market, and competitor analysis for targeting and positioning; managed marketing channels* Analyzed marketing data to monitor VoIP home phone market trends, from which adjusted the tactics and resulted in iTalkBB's sales increase of 15%; worked with iTalkBB's product team for product development and innovation based on market analysis* Prepared and implemented communications plan to build brand image and used website SEO and SEM campaigns, and display ad. to grow company’s brand awareness* Assessed marketing copy, art comps, and final designs and compared them with established specifications. Transformed corporate website and social media platforms to better engage customers and promote sales.

Canada

Assisted one new store opening and launched the grand opening campaigns. Provided consumer behavior and competitor analysis to the Merchandise team for promotional product selection, which increased sales by 15%* Developed regional marketing strategy, and prepared Outdoor Depot's marketing plan for Western Canada in line with LetRight’s objectives* Organized logistics for marketing and proposal strategy meetings* Sourced vendors for services such as video production and materials to complete marketing objectives.* Coordinated with in-house designers for creation and publication of print and online marketing materials, maintained company website, and worked closely with media; Assisted CEO with store visits, and coordinated stores and departments in daily operation* Managed workflow between staff, coordinating documents and creative material distribution. Created professional business correspondence, spreadsheets, and presentations.

Shenzhen, Guangdong, China

"Manager of the Year" award in 2005. By implementing a total customer satisfaction program, Pavilion Hotel was awarded “The Best Business Hotel” in China, “Green Hotel in China”, “2005 The most influential brand in China ” "Top 100 Corporate in Service Industry in Guangdong Province”, “Shenzhen Business Card-Shenzhen Outstanding Brand Hotel”, "Shenzhen Quality Service Award", increased room rate by 23% and occupancy by 12%* Member of Pavilion Hotel's Strategy Management Group to develop, measure, and modify Pavilion’s strategy; developed marketing strategies to position Pavilion as a “Green” hotel to differentiate from competitors, led Pavilion's marketing team to implement annual marketing plans and monitored its execution quarterly, analyzed external and internal environment, collected competitor information for analyzing use to support Pavilion’s strategy development* Developed and implemented Pavilion's stakeholder engagement program “total customer satisfaction program”, which strengthened relationships with customers, business clients, suppliers, governments, local communities, shareholders, and internal employees. This program resulted in brand equity's improvement and benefited Pavilion Hotel's financial performance* Researched industry and marketplace trends to develop marketing solutions and enhance business operations* Worked with operation departments to enhance guest experience and maximize revenue in low and shoulder seasons. Successfully increased Pavilion Hotel's average room rate by 23% and occupancy by 12%* Transformed corporate website and social media platforms to better engage customers and promote sales* Managed Pavilion Hotel's brand image system and ensured it was properly used internally and externally

Doctor Of Business Administration, Marketing

In-depth study at sustainability marketing and brand management

Master Of Science - Ms, Marketing

Activities and Societies: Member of Staff Student Liaison Committee, being a bridge of students and the Marketing program to provide.

Master, Business Administration

Activities and Societies: International Marketing Study, Deep study in marketing strategy and multi-cultural business environment