Responsible for defining and developing the marketing plan tied to overall business plan for 32 countries, 4 business areas, travel retail, The Caribbean, cruises and local market. Monitoring launch activities, analyzing brand performance, managing the marketing budget and ensuring that all marketing material is in line with the brand equity and business objectives. Key responsibilities:• Monitor execution of essential business plans activities and campaigns. • Provide clear… Show more Responsible for defining and developing the marketing plan tied to overall business plan for 32 countries, 4 business areas, travel retail, The Caribbean, cruises and local market. Monitoring launch activities, analyzing brand performance, managing the marketing budget and ensuring that all marketing material is in line with the brand equity and business objectives. Key responsibilities:• Monitor execution of essential business plans activities and campaigns. • Provide clear guidance and support to reach business objectives.• Define the sales and PLV forecast according to the marketing plan strategy.• Align and control the budget to ensure profitability and provide ongoing tracking of accomplishment. • Analyze and recommend price strategy per country.• Develop and deliver presentations of launches and brand performance to commercial teams.• Align product assortment and sampling strategy with the commercial team. • Participate in the forecasting process monthly – review and inform markets about any changes. Show less

Defined the visual merchandising strategy for Nintendo, PlayStation software and Roku. Coordinated the product launch strategies with the local teams in order to adapt the merchandising material to each store from Mexico to South America. Key responsibilities:• Reviewed and approved retailers' online print.• Reviewed and validated, on a weekly basis, with Nintendo’s headquarters the execution strategy for the points of sale.• Guaranteed the quality, execution, and delivery… Show more Defined the visual merchandising strategy for Nintendo, PlayStation software and Roku. Coordinated the product launch strategies with the local teams in order to adapt the merchandising material to each store from Mexico to South America. Key responsibilities:• Reviewed and approved retailers' online print.• Reviewed and validated, on a weekly basis, with Nintendo’s headquarters the execution strategy for the points of sale.• Guaranteed the quality, execution, and delivery of materials in a timely manner, aligned with the strategy and guidelines of the parent company. • Led graphic designer team. Supervised: two direct, three indirect employees.Key achievements: • Online sales increased by 15%, in a two months period, through the development of visual and communication content for Amazon and Walmart Mexico website, impacting the e-commerce channel. • Reduced in 80% incidents or complaints from subsidiaries located in 8 countries, in a two months period, through the design and implementation of a monitoring and measurement strategy process.• Reduced by 67% the time required for the approval of the parent company in the USA and Japan, in a detailed planning and anticipated execution of the critical processes. Show less

Acted as responsible of developing the value proposition for each e-commerce client. Coordinated meetings with Walmart, Liverpool, Amazon and Mercado Libre and reported information about their e-commerce strategies. Analyzed the requirements of the clients and identified their needs. Developed marketing plan and business strategies to improve the e-commerce channel.Achievements:• Designed, for the first time and in a period of 30 days, a platform analysis matrix of the competitors… Show more Acted as responsible of developing the value proposition for each e-commerce client. Coordinated meetings with Walmart, Liverpool, Amazon and Mercado Libre and reported information about their e-commerce strategies. Analyzed the requirements of the clients and identified their needs. Developed marketing plan and business strategies to improve the e-commerce channel.Achievements:• Designed, for the first time and in a period of 30 days, a platform analysis matrix of the competitors, which allowed the identification of the gaps between the company and the competition.• Designed, for the first time in the company and in a two-week period, the operations process and evaluated the parts that generated impact on e-commerce.• Developed and implemented, over a three-week period, an LHF matrix to measure short, medium and long-term stock, which allowed cost calculation of executing strategic actions. Show less

Developed and monitored the strategic annual marketing plan for the 10 countries and 12 distributors for multiple brands across different channels, self- service, DTT and pharmacy. Key responsibilities: • Defined the assortment and pricing strategies by brand.• Defined discounts and promotional campaigns per market. Guaranteed the profitability of the executed promotion.• Analyzed and interpreted data through Walmart Retail Link, D&N and Nielsen.• Developed a solid and… Show more Developed and monitored the strategic annual marketing plan for the 10 countries and 12 distributors for multiple brands across different channels, self- service, DTT and pharmacy. Key responsibilities: • Defined the assortment and pricing strategies by brand.• Defined discounts and promotional campaigns per market. Guaranteed the profitability of the executed promotion.• Analyzed and interpreted data through Walmart Retail Link, D&N and Nielsen.• Developed a solid and trusting relationship between major key clients and the company.• Negotiated with suppliers, partners and external stakeholders. • Participate actively in the S&OP process monthly.• Developed and delivered presentations of launches and brand performance to senior directors. Key achievements:• Increased by 2 points the market share in Walmart of Guatemala and Costa Rica, in a period of one year, through the execution of product assortment according to different distribution channels. • Increased by 25% the market share of the premium brand of the category in the Panama market over a period of 12 month, through market analysis, competitors and the development and implementation of periodic BTL activities. • Increased by 15% the sales of hair color category at Walmart during a three-month period, through the development and implementation of the valorization category project. • Increased net sales in USD 1 million, in a period of 15 months, through the implementation of cross selling, the introduction of new brands and the deployment of a promotion strategy with retailers. Show less