Katherine Baker Wright Email & Phone Number

Fashion Valley Mall

San Diego, California

Develop marketing strategy to increase patient base at the clinic - there is an ability to double the caseloadBuild on existing out-reach opportunities and expand our area of influence by developing new referral sourcesImplement the following-Weekly sales calls to referral sources such as, senior high rise apartments and single-room-occupancy establishments within the East Village-Monthly health in-services at senior centers, apartments and others to educate low-income, urban seniors on healthy living and other critical life issues -Network with community resources serving this population in peripheral zip codes

Initiate/facilitate critical communication between SCSNC and professional referral sources regarding service capabilities, admission criteria, treatment guidelines, outcomes and ongoing service needs. Maintain membership in networking organizations that provide a ROI and serve on facility/agency advisory boards to strengthen external relationships, raising SCSNC's visibility and establishing expertise in the healthcare community.Design packages/brands and distribute SCSNC informational/educational materials tailored to referral sources and community entities.Develop and implement key territory management systems: - to monitor referral source patterns. - to ensure business retention.Increased Patient Satisfaction, Average Daily Medicare Census and Average Daily Census for fiscal year ending September 2008:Average Daily Census increased from 67.2 to 69.5.Average Daily Medicare Census increased from 13.0 to 18.6.Patient Satisfaction Scores (Press Ganey) increased from 72nd to 92nd percentile.

Promoted skilled nursing facility to individuals and organizations needing services or referring the services.Maintained and improved occupancy and revenue.Admitted residents in accordance with established policies/procedures. Created and maintained lists of marketing efforts: - effected professional sales calls to appropriate targets. -arranged special events for hospitals, physicians and others capable of making referrals/admissions -networked with non-competing organizations in marketing and sales efforts. -gathered/reported relevant competitor information to Executive Director.Worked independently dealing professionally with residents, family members, visitors, those looking for skilled nursing placement.

Represented Lifescan (J&J), Pfizer and Prevail Pharmaceuticals in San Diego County. Called directly on Internal Medicine, Family Practice and Endocrinology offices to educate doctors and staff on current products. Managed territory for optimal call levels, achieved market share increase, promoted products as first-choice options. Promoted teamwork with representatives of customer; equipped offices with educational literature and samples.

reported and maintained thorough records.led and supervised lay personnel.Consulted with employed/volunteer staff members to identify, enlist and equip others to realize agreed upon objectives. Developed new programs.Increased attendance in all programs. Advised in the selection and use of curriculum and media.; Delivered effective sales presentations to pharmaceutical buyers and healthcare market. Identified and prioritized high-volume prescribing physicians, key hospitals, pharmacies, wholesalers, managed care organizations and important medical facilities to sell the Aventis product line. Maintained high level of Aventis and competitive product knowledge.Planned sales strategies customized to the individual client call history. Promoted products through in-service lunches and evening speaker programs.

Served as company's single face to the customer in Manhattan for the international publicly held Franklin Covey Company, the largest training organization in the United States. Responsible for new business development and deploying of all corporate communications and more than 75 other skills development curricula. Supplied in-depth understanding of industry and market conditions.Developed interdependent team strategies to meet the territory's multi-million dollar sales and marketing objectives.Increased account base through assertive salesmanship and consistent customer needs assessment.

Ba, English, Art History, Sociology

Education record