At Viatris, we see healthcare not as it is, but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Viatris empowers people worldwide to live healthier at every stage of life.

Role served immediately under the president of company and was the leader in the marketing department directly managing other employees. The Marketing Director was responsible for the development, design, creation and issuance of all digital/print media and advertising used and/or required for product and brand recognition marketing. Cultivate and oversee the implementation of the marketing plan and strategies consisting of campaigns, promotions, events, digital marketing, and PR. Maintain and expand digital library of product photos by photographing products in-house and conducting all retouching/editing of images. Collaborates with IT Department to advance and maintain web presence through SEO, Google Ad words and analytics, content expansion, traffic, and design enhancement. Create, monitor, and analyze all advertising channels and campaigns including Google Ads and Amazon Marketing Services. Generate, organize, design, and deploy numerous weekly email campaigns. Plan, direct and produce product videos and maintain company YouTube channel. Develop marketing strategies for new and existing products, as well as research and define potential user markets. Nurture and maintain media vendor relations, negotiate rates, book advertising space and supply collateral. Solicit editors of targeted publications for editorial opportunities, negotiate programs and generate content for inclusion. Design comprehensive trade show displays and coordinate/organize all trade show logistics. Work closely with the Sales team supporting objectives and providing appropriate materials, including designing architectural signage, and bid presentations. Undertake continuous analysis of competitive environment and consumer trends. Manage all social media presence and direct programs to improve social media reputation and recognition. Oversee market research team responsible for lead generation through monitoring and filtering website traffic acquisitions and project bid solicitations.

Hired as the sole creative designer at Scratch Concepts LLC and worked for both restaurant brands Burger 21 international and Grillsmith. Managed creating designs for both brands and all brand locations promotional materials, advertisements, email designs, and in-house design. Researched competitors and assisted Social Media Manager with social media marketing. Created motion graphics for marketing materials on social media. Developed the brand direction and brand evolution for Grillsmith.

Working with independent contracts for print advertisements, Facebook and social advertisements, branding and logo design, materials and article layout design.

Worked in the marketing department with the Graphic Design Manger as the two graphic design creatives in the company. Developed and created both print and digital ads that followed standards and regulations of theatre companies. Assisted in marketing meetings and creative ideas for the department. Created playbills and helped with articles for the announcement of the new seasons. Appointed head photo editor and manipulated photos for show promotions from source photographer. Trained by Carbonhouse Inc. in CMS Web Management Platforms.

Created vector and hand draw fine technical art medical illustrations. Published in multiple medical research essays, national medical journals, and medical conferences.

Argentine Productions hired as the Storyboard Artist for a short film, Independence National Historical Park. Created storyboards to visualize and implement cinematic storytelling objectives. Developed illustrations to graphically organize the pre-visualizing purpose in the form of illustrations displayed in sequence. Argentine Productions creates cinematic quality theater films, immersive media environments, interactive media experiences, soundscapes, 3D animations, computer generated imagery, and reenactments of intimate or epic scale. Argentine Production's stands apart, winning Best Web Videos of the Year, a national Emmy nomination, multiple Best-of-Festival awards, a Special Jury Award for Best Museum Video of the Year, and the acclaim of visitors and clients, alike.

The Consortium of Pittsburgh Education is 30+ years strong nonprofit organization working with more than 40 school districts across western Pennsylvania on initiatives strategically designed to strengthen and broaden school leadership, engage community and empower students. Their program, The Future Is Mine, is a works with participating high schools in the Pittsburgh area. Every year The Future Is Mine gives hundreds of kids opportunities to explore careers and prepare for them. Students work on team projects that connect them with employers in the community while developing skills they’ll need to be successful in the workplace—from organization and planning, to communications and collaboration.For 4 years, I was asked by the Consortium of Pittsburgh Public Education, The Future Is Mine, to coordinate a team to face paint students at a conference in Pittsburgh. Each year, the selected number of artist on my talented team was given the opportunity to explore this creative work force with an amazing organization. It was a great opportunity, that I am very grateful I was able to attend in high school and later work with throughout the years.