CLIENTS: Securicon, Epoch Concepts, Topgrading, Grimm, and MainSpring - Every six months, create bi-annual marketing plans for each account in a book of five accounts. These plans outline recommended marketing goals, messaging, and supporting tactics and campaigns. - Led the 2021 planning and marketing strategy development for five accounts. Each leveraging industry knowledge while addressing the company's unique business goals and challenges - Provided ongoing training and coaching for the account management department on branding and marketing and establishing best practices for client management and account planning

CLIENTS: Exclusive Resorts and CV Linens - Analyzed data from primary and secondary research to develop actionable insights. Paired these insights with competitive intelligence to create a new brand positioning and messaging framework for Exclusive Resorts - Used SEMrush, Google Analytics, and keyword research to create an SEO and content strategy, improving conversion rate and cost per acquisition - Overhauled the firm's entire internal process to improve efficiency and foster big, creative ideas. This included a new approach for scope of work development, creative briefings, and the delivery of client feedback

CLIENTS: Hedge funds, venture capital, and private equity firms At the world's largest primary research platform, oversaw due diligence projects for private equity, venture capital, and private equity clients. I helped clients create their research objectives, interfaced with clients directly and recruited/was the point person for senior level and C-suite level executives.- Grew a Tier 1 account, one of the largest private equity firms in the world, by 17% - Created and executed account plans for a portfolio of nine hedge funds, ranging from $100,000 to $500,000 per account, resulting in 5% growth despite the downward market - Spearheaded a custom research project that resulted in the biggest investment in the client's company history, a $210 million investment

Clients: Southwest Airlines and Ace HardwareAchieved brand objectives through the development of strategic briefs and the execution of integrated marketing campaigns. Led international, national and local campaigns that supported: branding, promotions/sales, product launches, lead acquisition, and the expansion into new markets. - Increased the agency's earnings on the Southwest Airlines business by 20% through the negotiation and close management of every scope of work for the account - Led the client and internal teams through the concepting and production of Southwest's first multicultural campaign. The geo-targeted Snapchat filter had a 42% user rate, and the Snaps had 1.27 million views - Implemented the largest rebrand in Southwest's 43-year history. Developed the supporting brand style guidelines, ensuring a unified look and feel across all consumer touch points - Wrote the creative brief and oversaw the simultaneous launch of 13 unique advertising campaigns. These local campaigns accomplished market-specific goals while tripling the Southwest's international footprint - Led the marketing efforts for the "The Paint Studio at Ace" product launch and Ace's entry into the paint category. The social and digital campaign stole a 12% share of voice and earned more social media mentions than competitors- Oversaw the creative development and production of the "Meet the Aces" campaign. This national campaign contributed to a 4.6% lift in Ace’s nationwide sales- Performed extensive competitive research to deliver quarterly market and competitive analyses. These identified key trends, shifts in consumer behavior, and opportunities for growth

Client: Norfolk Southern (the agency's largest account)Campaign tactics included: TV, digital, website takeovers, microsite development, iOS and Android app development, event production, sponsorships (Washington Post Live and the WSJ CEO Council), sports sponsorships (Suite-level with The Washington Nationals), email, and print- Over four years, helped grow the Norfolk Southern account by 400% by proactively identifying client needs and leading internal teams to develop solutions - Spearheaded the strategy and creative development of a $7 million campaign across TV, social, and digital. This campaign increased brand awareness by 24.8% and brand favorability by 23.7% - Developed and managed multiple marketing budgets totaling $15 million. Oversaw billing, budget reconciliation, agency projections, and revenue recognition - Introduced a monthly marketing and campaign performance report for NS. This dashboard included top-level metrics and analysis, key findings, and optimization recommendations - Led the development of NS365, the first mobile app in the freight rail industry. The app used gamification and the latest iBeacon technology to drive customer engagement and increased leads by 333% - Led National Train Day in Washington, DC. The event had 11,000 attendees and resulted in an 80% data capture rate - Supported the overhaul of nscorp.com, including establishing alignment and securing approval from over 50 key stakeholders, each with conflicting objectives and priorities - Executed the onsite activation and sponsorship of the CNN Grill at the 2012 Republic National Convention and the Democratic National Convention - Created the blogger outreach strategy for the Effie-winning Washington Area Women's Foundation campaign, "Be That Woman." Tripling the combined donations from 2006-2008 by 35%

Managed the agency's largest account, Norfolk Southern. We created 360 campaigns that included traditional, digital, and social. We also spearheaded internal communication plans to rally and educate employees.Campaign tactics included: TV, digital, website takeovers, microsite development, iOS and Android app development, event production, sponsorships (including the CNN Grill and the Washington Post at the 2012 DNC and the 2012 RNC), email, and printClients (Experience with B2B and B2C): Norfolk Southern, Mid Atlantic Sports Network (MASN), Washington Area Women's Foundation, and United Way for the National Capital Area

Assisted in the research and development of "the voice of the brand" and campaigns for a number of clients. Additionally supported in creating the brand identity for the National Rec and Park Association this included positioning, voice of the brand, key messaging and logo.Campaign tactics included: TV, digital, print, blogger outreach, marketing collateral, etc.Clients (Experience with B2B and B2C): Mid Atlantic Sports Network (MASN), Washington Area Women's Foundation, United Way, Lionsgate Luxury Condominiums, National Recreation and Park Association, Shentel Communications (Sprint)Awards: Effie - Washington Area Women's Foundation campaign "Be That Woman"

- Performed preliminary client research and industry research for sales team- Managed Sales and Marketing website- Created sales material and wrote service briefs for products- Investigated and identified needed improvements to the anomaly detection and response process for the Infotainment Services Group