Katherine Crafer Email & Phone Number

St Albans, England, United Kingdom

Hatfield, England, United Kingdom

Hertford, England, United Kingdom

I managed integrated campaigns and marketing activity, from briefing, planning and implementation through to reviews and learning. I was responsible for building propositions and messaging frameworks for a variety of product and service areas and objectives. I ensured a coordinated approach and that we optimise our use of owned, earned and paid channels.

I was responsible for producing, implementing and tracking marketing strategies and project-level plans to maximise impact and income to the organisation. I worked closely with strategic partners and trusted suppliers from corporate sector to develop marketing plans and negotiated to ensure all parties needs were met. I was responsible for project managing.

The main purpose of my role was to raise awareness of NCVO and its products and services and to work with other teams to ensure that marketing, events and communications activities are carried out consistently and effectively. I project managed a series of events and conferences on marketing, fundraising and data protection as well as the NCVO’s flagship.

I administered events including arranging promotional material and liaising with speakers, delegates and contractors. My role also involved maintaining and developing relevant website pages. I also set up and managed effective financial systems for the team budget.

Hertford

My main role was providing a comprehensive administrative and organisational service to the Probation Board and the Board Chair.

Cim Professional Diploma In Marketing, Marketing

Bachelor Of Arts (Ba), Social Sciences

A Levels, Psychology, Biology & Maths