Responsible for gathering requirements to launch all Comcast residential products amongst all U.S. divisions and digital revenue channels. Work in close collaboration with divisional marketing, build, and testing teams to operationalize strategies. Each offer is considered through viability against all other active offers, marketing strategy, user interface, and backend technology capability.

•Provide strategic direction on creation and execution of insight-driven storytelling-focused Ad Sales Marketing solutions that help drive revenue for the Home category linear & digital platforms• Maintain library of opportunities and provide support to Ad Sales teams• Collaborate internally with programming and creative services teams to align with brand initiatives• Manage sponsorship availabilities and fulfillment for all national television representatives• Assist the development of sales materials and promotional presentation documents

• Managed, planned, purchased, and optimized major media campaigns for many high profile clients• Negotiated buying opportunities that fulfilled client goals while maximizing profitability• Served as a liaison to media agencies, partners and ad networks• Presented recommendations and analysis for media campaigns to internal and external teams• Negotiated buying opportunities that fulfill client goals while maximizing profitability• Created, maintained and grew relationships with clients and vendors• Oversaw Assistant Negotiator in monitoring booked campaigns and analyzing campaign reports• Corresponded with representatives from major television networks about errors or requests for purchased media in a timely and professional manner

• Tracked and monitored delivery of booked campaigns to ensure delivery ROI• Proactively requested additional inventory to ensure delivery• Generated and analyzed unit by unit campaign reports to be provided to the client • Analyzed programming content to find the best fit for clients and avoid controversial programming• Provided weekly status reports to superiors• Created and maintained relationships with client and network side representatives