Katherine Fields

Katherine Fields Email and Phone Number

VP of Digital and Integrated Marketing @ PlanetBids
studio city, california, united states
Katherine Fields's Location
Atlanta Metropolitan Area, United States
About Katherine Fields

I am a big-picture, problem-solving marketing leader with 12+ years of experience. My strength lies in creating an open, collaborative environment that fosters innovative marketing solutions to drive business growth.

Katherine Fields's Current Company Details
PlanetBids

Planetbids

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VP of Digital and Integrated Marketing
studio city, california, united states
Website:
planetbids.com
Employees:
14
Katherine Fields Work Experience Details
  • Planetbids
    Senior Director Of Marketing
    Planetbids Oct 2023 - Present
  • Buildwitt
    Vp Of Digital And Integrated Marketing
    Buildwitt Jan 2022 - Dec 2023
    Atlanta, Georgia, United States
  • Randstad Sourceright
    Global Director Of Brand And Integrated Marketing - Talent Marketing
    Randstad Sourceright Jan 2021 - Jan 2022
  • Randstad Sourceright
    Global Director Of Creative & Content - Talent Marketing
    Randstad Sourceright Aug 2020 - Apr 2021
    Atlanta, Georgia, United States
  • Randstad Usa
    Director Of Creative And Content
    Randstad Usa 2017 - Aug 2020
    Greater Atlanta Area
    Randstad USA is an employment/recruitment agency providing staffing, consulting and workforce solutions. Responsibilities: Product Marketing Leadership:I’ve taken products and services from infancy through their entire life cycles by driving go-to-market campaigns, establishing product positioning and presence, creating marketing roadmaps, creative, and content strategies to support product growth. Leadership, Solution Architecture, and Operation:Bridging the gaps among external teams and marketing teams by understanding the needs and strategy for the entire organization while constantly ensuring goals relate back to key objectives and that the team understands the “why” behind the deliverables. Managing and mentoring in-house content and creative teams, cross-functional teams, and freelancers.Content and Brand Management:Using content as a tool to creative effective product messaging, I’ve led our content team to produce, research, and edit over 900 pieces of content which generated $2.7M in revenue and 4,217 MQLs in 2019 alone. Creative Strategy:I integrate strategic thinking, data-based decision making, and creative design to influence customer behavior to drive the company bottom line. I work hand-in-hand with all of the major teams within the company as well as external partners to align all parties to the same high standard of brand, design, and messaging.
  • Randstad Usa
    Manager Design, Sponsorships, And Events
    Randstad Usa 2013 - 2017
    Greater Atlanta Area
    Responsibilities- Lead the creative team as the senior designer to strategize and produce graphic art and visual materials for the company through a variety of mediums.- Provided art direction for company photoshoots- Manage 50+ large corporate events (~6M budget) from conception to execution
  • Randstad Usa
    Design & Marketing Specialist
    Randstad Usa Jan 2011 - Apr 2013
    Responsibilities:- Produced graphic art and visual materials in mediums including print, packaging, media advertisements, and promotional items - Coordinated all marketing initiatives- Managed sponsorship events
  • Randstad Australia Pty Ltd
    Graphic Designer
    Randstad Australia Pty Ltd Sep 2008 - Dec 2010
    Responsibilities:- Sole graphic designer for Randstad Australia, New Zealand, Singapore & Malaysia- Rebranded 27 companies to Randstad brand identity- Assisted with the interior rebranding of 53 Randstad offices - Created materials for internal and external communications (marketing collateral, sales kits, brochures, promotional gifts, web banners, and brand marketing campaigns)- Designed print job boards, online job boards, print advertisements and national and international advertising campaigns including billboards, magazine advertisements and newspaper advertisements- Art directed multiple photo shoots- Coordinated planning and management of client and company events
  • City Publications
    Graphic Designer
    City Publications Aug 2007 - Aug 2008
    Developed visual communications for Affluent Lifestyles. Createddesign concepts and layouts for a large range of clients. Designeddirect mail packages consisting of 24-40 cards working together tocreate a unique array of advertisements.

Katherine Fields Education Details

Frequently Asked Questions about Katherine Fields

What company does Katherine Fields work for?

Katherine Fields works for Planetbids

What is Katherine Fields's role at the current company?

Katherine Fields's current role is VP of Digital and Integrated Marketing.

What schools did Katherine Fields attend?

Katherine Fields attended Savannah College Of Art And Design.

Who are Katherine Fields's colleagues?

Katherine Fields's colleagues are Lena Mihranian, Elle White, Mary Jo Nerici, Helayna Arthur, Nelson Leu, Kyle Gleisner, Tracy Cervi-Tyson.

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