o Planned and executed consumer, advertising, social/influencer and digital marketing campaigns for Transformers and Power Rangers, as well as special projects, activations, and targeted programs.o Collaborated with internal partners on multi-year global strategy for Transformers and Power Rangers franchises, including resource management and budget planning.o Researched market trends to identify and apply audience insights across our key demographics, including emerging platforms and non-traditional spaces.o Worked directly with SVOD, AVOD, and linear programming partners, including Netflix and Paramount+. o Acted as main point of contact with internal departments: product, licensing, entertainment, DTC, and more. o Integral member of the San Diego Comic Con team for Transformers and Power Rangers.o Managed content, assets, programming, approvals, and output for digital marketing & additional online initiatives, including creative briefs with internal teams and external agencies.o Produced and distributed campaign materials, content and assets for use in PR/influencer initiatives.o Contributed marketing insights for key presentations, pitch decks, and meetings across the blueprint.

o Managed marketing, approvals, and brand partnerships for all aspects of J.K. Rowling and Dav Pilkey publishing, including the #1 global bestsellers Mothering Heights, Grime and Punishment, and The Christmas Pig.o Analyzed pre-orders, sales, and advertising data to determine best placements and maximize spend.o Launched social media campaigns, including Harry Potter at Home and Dog Man Summer Camp, as well as new consumer-facing social media accounts.o Created decks and marketing materials; ensured brand continuity on all assets, including style guides & toolkits.o Principal contact for outside vendors & partners on large-scale marketing campaigns and global promotions.o Led cross-departmental and international brainstorm & strategy meetings.

• Managed the marketing team during conventions and events, while promoting and posting in real time to maintain a visible presence to engage patrons and promote brand awareness.• Covered major developments and interviews in comics, movies, and TV shows.• Analyzed and interpreted audience data to develop marketing strategies.• Cultivated engagement with millions of users online. • Worked strategically with social media platforms, advertising, partnerships, and websites.• Developed website copy and design.• Assisted with design of consumer facing materials and advertisements.

• Developed social media marketing plans for three brands. • Attended conventions and events to promote and post in real time, maintaining a visible presence to engage patrons and promote brand awareness. • Covered major developments and interviews in comics, movies, and TV shows. • Monitored online public relations and developed posts with viral potential. • Analyzed resulting social media engagement and reach. • Cultivated engagement with millions of users online.

• Developed per title marketing budgets and plans for top authors • Prepared and ran social media advertising campaigns on Twitter, Facebook, and Instagram, in addition to AMS.• Developed sell-in and marketing materials with the Ad/Promo department.• Wrote copy for consumer and industry facing materials and advertisements.• Analyzed and interpreted audience data to develop long-term marketing strategies.• Developed advertising and marketing materials for conventions.• Served a key role on Tor’s Comic-Con team, using event marketing experience to raise presence and create booth sales.

• Developed a consulting business providing clients, comic cons such as Wizard World and Walker Stalker Con, with digital marketing assistance. • Engaged current patrons and encouraged future followers by posting to social media. • Attended conventions and events to support with timely execution, while managing customer relations to ensure satisfaction. • Reduced event lags by organizing media volunteers and ensuring optimal productivity. • Interfaced with over 100k guests on social media to resolve inquiries and share trends.