I help early stage and growth startups scale via effective go-to-market strategies including comprehensive digital, content and campaign plans.

I led the Global Growth Marketing teams for all product lines at Qualtrics. My team was responsible for worldwide marketing-sourced pipeline and revenue, with aggressive YoY growth goals. My team worked closely with global and regional teams to launch full-funnel campaigns and manage digital optimizations. We worked closely with Sales to accelerate deals through targeted account activities and ABM, and with Customer Success to grow customer accounts.

Head of global growth for the Employee Experience (EX) business and global digital events.

- Develop, implement and measure growth marketing strategies- Launched and continue to manage global content marketing strategy and execution- Global SEO strategy and management, growing organic traffic 300%+ YOY- Manage multi-channel lead generation campaigns from ideation to implementation to measurement - Manage entire budget for full-funnel paid media initiatives including display, search, email, social and affiliate- Forecast, measure, analyze, and report the impact of campaigns on MQLs, DQLs, pipeline, revenue- Leverage quantitative skills to interpret data and gain insights, then translate these insights into actionable changes - Work closely with Product Marketing, ABM, Events, Marketing Operations, Customer Marketing, Sales, and Customer Success teams to effectively align strategy and execution

Limeade is an employee experience company that inspires commitment by elevating culture. Limeade technology creates an immersive experience focused on the whole person, the whole company and the whole ecosystem. We do this with integrated well-being, engagement and inclusion software.

Launched internal custom content and native advertising group at the Chicago Sun-Times.