Katherine Gresham Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

• Conceptualized and designed monthly mobile and desktop creative refreshes for the Beauty Tab with its home page, 6 landing pages, and up to 7 collection pages• Produced high-performing creative, including a feature promoting perfume on the Fragrance landing page with click-through rates tripling on mobile and doubling on desktop compared with the previous perfume feature

Seattle, Washington

• Developed the design treatment for Nordstrom Rack’s U.S. and Canada summer and fall 2018 marketing campaigns, and designed and animated more than half of the subsequent digital advertising• Designed summer and fall 2018 in-store signage for the 244 Nordstrom Rack U.S. and Canada locations, and art directed production designers in executing versions• Initiated and led 2 classes to teach the Rack creative team the process of designing and building animated and static digital ads

Seattle, Washington

• Conceptualized, designed, and created the HTML5 animation when applicable for projects that included branding explorations, event materials, and digital and print advertising• Designed for clients from a wide range of industries such as banking, nonprofit, gaming, and medical equipment manufacturing

New York, Ny

• Conceptualized, designed, animated, and managed the production of digital ads for 11 of Macy’s private brands• Initiated and was the designer and front end developer for the redesign and rebuild of the Macy’s private brand lookbook website to improve its functionality and user experience• Led the successful year-long transition from Flash to HTML5 ads that involved developing a transition plan, determining the best animation tools and methods for the department, and learning how to write hand-coded animation• Proposed, developed, and implemented a training plan for other production designers to learn how to create HTML5 ads

New York, New York

Kanazawa, Japan

• Designed and implemented an original curriculum and lesson plans for 18 weekly conversational English classes• Led the school’s English club, which included planning American holiday activities, coaching students for speech contests, and creating and sourcing games to build English vocabulary

• Redeveloped WD’s visual brand language and redesigned all internal and external company-branded materials as the lead designer• Art directed and managed projects for freelance graphic designers and design interns• Managed all individual projects from concept to production, worked directly with clients and vendors, and oversaw press checks

Bs

User Experience Design Certificate

Semester Study Abroad