Katherine Hackett Email & Phone Number

Raleigh, Nc, Us

Durham, North Carolina, United States

• Manage, lead, and support the Academic and Student Engagement teams' initiatives including events, programs, and projects relating to educator engagement and awareness for the accounting profession and CPA pipeline growth. • Evaluate data-driven analysis and collaborate with cross-functional teams to develop event strategy and marketing collateral, including concepts and themes, to enhance attendee experience of Association/teams' presence at targeted conferences. • Develop event project plans, timelines, and provide on-site management. • Create and implement pre- and post-marketing campaigns including social media and email marketing to build partnerships and enhance relationships with internal and external stakeholders within the accounting academic community. • Lead and provide contracted marketing and communications support for Beta Alpha Psi.

Durham, North Carolina, United States

• Served as the Liaison to the AICPA Foundation Board of Trustees to help implement the strategic vision of the board, as well as coordinate and manage the Board of Trustee virtual and in-person meetings.• Developed and guided marketing strategy to support the AICPA Foundation's presence at the annual ENGAGE conference.• Collaborate with the Board Chair, program managers, and creative to develop and publish the comprehensive annual report of the AICPA Foundation.• Provided marketing and communication strategy support to the Senior Manager of Fundraising and Development to increase internal and external awareness of the AICPA Foundation.

Durham, Nc

• Assisted with relationship management between 60+ external creative agencies and internal GSK Content Managers, which included updating and maintaining online marketing resource sites.• Supported with virtual training events designed for external creative agencies to ensure marketing materials met regulatory, legal, medical and brand compliance. • Managed the operational aspects of the Copy Approval Optimization initiative including soliciting feedback from Content Capabilities Team members and capturing results and action items to enhance the team’s efficiency.

Cary, Nc

• Offered marketing guidance to clients that increased their exposure in the community by developing marketing strategies and executing marketing plans. • Built partnerships and collaborated with Chamber of Commerces and other local businesses to create client specific events that benefited both organizations. • Created community outreach programs and developed marketing and sales collateral that aligned with client brand guidelines.

Raleigh-Durham, North Carolina Area

• Developed promotional content including call-to-action flyers and created email marketing campaigns to advertise personal and group training opportunities. • Collaborated with the social media coordinator to create valuable marketing pieces to promote small group training programs and Club member specials, which resulted in more than 125 participants and increased monthly revenue by 9% in the first year. • Created and marketed quarterly education seminars on topics such as Fall Prevention, Functional Training and Benefits of Weight Training for Women, which resulted in a 16% increase in client bookings.

Phoenix, Arizona Area

• Initiated and enhanced relationships among members, stakeholders, board of directors and third-party vendors to ensure successful events. • Created and executed data-driven marketing strategies to increase membership participation as well as community awareness. Successfully coordinated several events and industry meetings including: - The Manufacturer of the Year Awards Ceremony that included a Silent Auction. Increased attendance to over 300 individuals, and raised greater than $100K in sponsorships – a 35% increase over previous years.- The Environmental Summit & Golf Classic, a two-day event that included an evening reception, a full day educational seminar and golf tournament. Increased sponsorship dollars by 62%, increased trade show vendors by 66% and increased attendance by 25%. - The Air Quality Conference, an all day educational seminar that included presenters, a keynote speaker and an award presentation. Increased trade show vendor participation by 300% and attendance by 30%.• Implemented promotional marketing, advertising and outreach programs for monthly manufacturing educational seminars, including web and print communication, which increased attendance by 60%.

Raleigh-Durham, North Carolina Area

• Managed corporate sponsorship events for nine office locations including: - A two-day, four-city Economic Forecast “Road Show”. Coordinated and collaborated with local Marketing Liaisons to ensure meeting spaces were reserved, media was invited, assisted with local community outreach and advertising and hosted and toured with the guest speaker, resulting in over a 20% increase in attendees.- Organized three separate Alumni and Friends events consisting of a Continuing Professional Education credits program along with a cocktail reception. • Reserved event space, solicited speakers and topic ideas, collected presentations and updated PowerPoint decks, coordinated catering and created post-event questionnaire.• Created, designed and managed marketing collateral including website content, news releases, sales proposals, direct mail campaigns, company newsletter and sales print materials.• Provided consultation to staff to ensure proposals and client facing materials aligned with marketing and business development guidelines.

Raleigh-Durham, North Carolina Area

• Managed corporate sponsorships, job fairs, business expos, employee training sessions and internal company functions and fundraisers.• Responsible for the annual corporate sponsorship of the Jimmy V Celebrity Golf Classic.- Created client invitations, negotiated with caterer, worked with graphic artist on corporate ad design for event program and on-line promotion, served as on-site host and managed activities during event. • Coordinated employee participation in fundraising events for the American Cancer Society’s ‘Making Strides Against Breast Cancer’ and the March of Dimes ‘March for Babies’.• Created and implemented marketing initiatives and strategies, and designed content for print and on-line communication.

Bachelor Of Arts (B.A.), Communication, General

Certified Personal Trainer

Certified Trx Trainer

Certified Group Centergy Fitness Instructor