Katherine Haggerty Email & Phone Number

New York, New York

• Experienced people leader responsible for the management and execution of processes that enabled Marketing team productivity and organizational programs - including project management, vendor management, marketing.
• Drove annual strategic marketing plan for key functions, including campaign planning, staffing, expense management and forecasting, and campaign and marketing analytics.
• Proactively analyzed and report on campaign and business outcomes. Responsible for team developing a suite of metrics and tools to measure marketing effectiveness; Including dashboards on a periodic basis – annually.
• Developed scalable processes to improve time to market and marketing efficacy, including evaluation, improvement and ongoing management of key stewardship programs to foster brand awareness

Greater New York City Area

• Worked with business unit leaders to develop go-to-market strategy - including trends, solution messaging and value propositions - through tactical operations including collateral, campaigns management, lead generation.
• Executed marketing programs across multiple business units and develop content across multiple channels including print & digital advertising, email campaigns, press releases and trade show presence.
• Developed and implemented new request, approval, and reporting process for sales driven marketing spend; maintain sales driven marketing budget and provide ad-hoc and monthly reports to sales leadership.
• Oversaw processes and managed resources responsible for routing inbound leads and inquiries received through corporate website and 1-800 number.

Jersey City, New Jersey

• Transformed and translated organizational processes and procedures into business processes for the implementation of enterprise systems; Workday and iCims (applicant tracking system).
• Worked with business unit leaders and Chief People Officer to develop all elements of new compensation design for global staff; helped lead the development and roll out of global leveling framework. Facilitated and.
• Coordinated training at all levels of the organization, including New Hire Training, Continuing Education, Analytics Training, Communications Training, and other training initiatives desired by staff.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Human Services

Minor / Business; Sociology; Psychology