Katherine Hambrick Email & Phone Number

Fort Collins, Colorado, Us

Supporting various departments through analytics and research initiatives to guide strategy, growth and retention efforts

Boulder, Colorado, Us

Analyzing project data for clients at utilities and municipalities to improve energy efficiency and program participation and reduce greenhouse gas emissions:- Emissions research and measure sourcing for demand side plans and TRMs- Qualitative analysis and visualization of survey data in microsoft excel and reporting to clients- Exploratory analysis of large datasets of customers, users, survey respondents in microsoft excel- Relational database modeling and building (in microsoft excel/access) of complicated and incomplete datasets, for analysis- SQL analysis of databases in excel/access

Kansas City, Missouri, Us

• Collected, cleaned, analyzed data, created a company-wide strategy and KPI’s to improve new customer activation for 3 customer bases• Created and implemented 3 dashboards use for Marketplace Operations Team Customer Success Team• Increased paid customer activation with strategy implementation from 63% - 80%+

Kansas City, Missouri, Us

• Assisted in building the company’s first comprehensive data infrastructure • Integrated data from outside data sources into data warehouse using syncs and webhook software, i.e. Google Analytics, GTM, Intercom, Mailchimp, Sendgrid, Heap • Build first data-informed automation marketing and retention campaigns. Analyzed, hypothesized and tested marketing and outreach campaigns and segmented customer / lead lists for retention and acquisition• Provided trend and cohort analyses for multiple customer bases

Kansas City, Missouri, Us

• Created and iterated on all quantitative and qualitative data collection and KPI’s for the new team• Turned the Marketplace Operations Team into the research and QA arm of the product team• Taught myself basic SQL to collect and analyze customer data• Conducted 900+ CX/UX qualitative interviews • Directed the product team to fix UX issues, reducing customer product-use failure• Reduced daily call lists by 1,500+• Reported insights to overseas product team using qualitative data collection and data analysis

Kansas City, Missouri, Us

built marketing strategy from the ground-up:- customer interviews- buyer personas- industry keyword research- product videos- help articles- blog and social posts- basis of inbound marketing strategy- website data analysis with google analytics and hubspot- new customer customer nurture email copy- list segmenting- lead scoring- website copyDecreased blog bounce rate by 20% Increased domain authority and organic website trafficIncreased nurture campaigns open ratesOutranked largest competitors for organic searches

Kansas City, Missouri, Us

I was the face of the organization at meetings, assisted in event organization, coordinated volunteers, documented work and expanded capacity. During my time, I successfully updated website programs, started a newsletter, lead a data visualization project at Code for KC, assisted in securing another VISTA for both KCDD and 2 other partner organizations.

Interviewed underground electronic music artists on the Subdotmission agency label, which is based out of Denver, CO.

Columbia, Mo, Us

Catalogued and organized books at the university's library depository.

Columbia, Mo, Us

I assisted in creation and execution of the first Workshop / Conference on Nuclear Energy at the University of Missouri under Sara Shipley Hiles. We secured food, transportation, speakers, attendees, and produced video, photo and written content during the event itself.

Columbia, Missouri, Us

I pitched, reported, wrote, edited and published a variety of stories in a variety of beats. Mostly focused on multimedia journalism and/or Environmental Science and Agricultural Journalism.1. KBIA (NPR affiliate) - general news, radio broadcast2. NEWSY - aggregate news, video broadcast3. The Columbia Missourian/Missouri Business Alert - business news, weekly digital newspaper 4. Footprint - Agricultural Journalism beat, temporary digital newspaper, Costa Rican-based news5. Unearthed Magazine - Science Journalism, long-form digital magazine

New York, New York, Us

I write pieces for Tom's site on varying technological topics.

Bachelor Of Science (Bs), Science And Agricultural Convergence Journalism

Education record