Katherine (Herard) Ray Email and Phone Number
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Katherine Ray is a medical device executive who specializes in defining and delivering long-term global product marketing strategies for cutting-edge solutions that meet patient needs, capture market share, and drive year-over-year revenues.As an influential leader and trusted collaborator, Katherine remains committed to nurturing strong partnerships, building top-tier teams, and bringing together internal groups to maximize value. She leads by example and with compassion to create empowered, positive, and cohesive work cultures.PERFORMANCE IN ACTION:- Strengthened upstream marketing function and enabled development of pre-commercialization plans through leveraging Big Picture Framework (linking business strategy with marketing execution), which was adopted across all Stryker divisions. Developed upstream best practices and coached portfolio managers on building long-term financial plans, business case financial models, research planning, and customer personas.- Grew K2M global portfolio 55% after leading launch of 6 products (in tandem with 5 global surgeon design teams) over 3 years. Aligned product roadmaps and executed downstream strategies to drive revenues. Helped position K2M for successful acquisition by Stryker.-Led, mentored, and supported more than 20 product managers from entry-level to leadership positions across several medical device companies.- Played pivotal role in launching 13+ products, in tandem with 60+ surgeon KOLs. Managed contracts and engagement of teams to achieve rollout. Products: Monterey AL, Canyon TL, Canyon Port, Niagara, Rhine, Saraha L, Cayman United, Everest XT, Cascadia Lateral 3D, BACS, Everest MI, Cayman MI, Ravine, Vikos, X-Mesh, Pipeline Access, Concorde Bullet.LEADERSHIP SNAPSHOT:Growth-focused executive who defines long-term global product marketing and commercialization strategies for groundbreaking medical technologies and healthcare solutions to meet patient needs, expand portfolios, capture market share, and increase profits. Specialist in managing and streamlining multimillion-dollar portfolios, as well as spearheading rollout of medtech innovations, with success in launching 17 best-in-class technologies with 30 surgeon teams.Leverage keen market/data insights to blend business and marketing strategies and translate customer needs into cutting-edge solutions. Adept at forging strategic business partnerships, assembling top-performing design teams, and aligning internal partners. Named on 8 issued patents.
Joimax
View- Website:
- joimax.com/en
- Employees:
- 125
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Joimax -
Senior Manager, Upstream MarketingStryker 2021 - 2023Kalamazoo, Mi, UsStryker/K2M Inc. | Leesburg, Virginia 2018 to 2023SENIOR MANAGER, UPSTREAM MARKETING – INTERBODY & ACCESS PORTFOLIO: STRYKER (2021 to 2023)Designated to steer company’s restructured upstream marketing function, including defining long-term strategies and creating roadmaps for Core Spine Interbody & Access portfolio. Served as SME on strategy planning, speed and simplicity initiatives, and annual marketing plan. Led team of 4 portfolio managers. - Played instrumental role in fueling growth and generating savings by streamlining product portfolios and phasing out redundant or obsolete products.- Identified challenges to expedite product rollout after designing stakeholder interviews, investigating pain points, and defining focused areas on impact. Nominated as Lead Marketing Representative for major blue-chip initiative.- Provided direction and prioritization to Spine business unit while serving as Senior Marketing Representative for 2023 strategic planning workstream, which included refining market segmentation and strategy statement.- Improved cohesion and alignment between Core Spine and Enabling Technology business units after leading team in delivering Spine division’s 2022 annual marketing plan.- Championed marketing efforts and assembled global surgeon design teams for new product development launches and next-generation discovery projects emphasizing procedural offering, increased profits, and technology capability. -
Senior Group Product ManagerStryker 2018 - 2021Kalamazoo, Mi, UsSENIOR GROUP PRODUCT MANAGER – MINIMALLY INVASIVE BUSINESS SEGMENT: STRYKER (2018 to 2021)Designed product roadmaps, defined product positioning, and created market development strategies for MI lateral market segments and cross-divisional Endoscopy and Spine initiatives. Negotiated high-profile surgeon consulting agreements. Coached team to analyze portfolios amid transition.- Guided 5-member product management team through major transition of K2M/Stryker acquisition, including coaching staff in navigating integration activities with positive morale, while maintaining key launch timelines, sensitive surgeon communication plans, and engagement activities with 60+ surgeons on active projects.- Increased profitability of global MI portfolios, including legacy Stryker and K2M products via executing portfolio streamlining. Filled portfolio gaps (4 global spine product launches) and managed high-profile customer relationships (9 international surgeon design teams).- Led team in launching several products that re-engaged sales force and restored trust between internal and field teams.- Mentored several team members who received many promotions and awards for their performance. -
Director Of Product Management, Minimally Invasive SystemsK2M 2015 - 2018Leesburg, Virginia, UsDIRECTOR, PRODUCT MANAGEMENT: K2M (2015 to 2018)MINIMALLY INVASIVE SPINAL SYSTEMS & MOTION PRESERVATIONAdvanced to drive growth via supporting business development activities. Led 7-member team of product managers. Oversaw partnership and integration of Brainlab navigation with K2M screw systems, as well as in acquiring and launching BACS data management and pre-authorizations as part of Balance ACS initiative. - Managed and dramatically expanded global portfolio through strategic product rollouts across 3-year period. - Established culture of alignment between internal partners encompassing engineering and clinical specialist teams.- Nurtured robust partnerships to foster collaboration between global surgeon teams, including industry leading KOLs that resulted in new product launches.- Championed strategic MI KOL feasibility projects to enable culture of innovation and surgeon focus. -
Group Product ManagerK2M 2012 - 2015Leesburg, Virginia, UsGROUP PRODUCT MANAGER – MINIMALLY INVASIVE SPINAL SYSTEMS & MOTION PRESERVATION (2012 to 2015)- Grew global MI portfolio 94% in revenues over 3-year period. Rolled out 4 products globally, partnering with 2 global surgeon design teams.- Guided 5-member team of product managers in launching second-generation MI pedicle screw system and lateral plating system, leading to MI segment growth.- Oversaw launch of Minimally Invasive Advisory Team Surgeon Panel and facilitated meetings (3x per year) from 2013 to 2020, fostering team collaboration and ensuring diverse, relevant feedback. Leveraged surgeon insights to establish direction and strategy for business segment. -
Product Manager L Group Product ManagerK2M 2008 - 2012Leesburg, Virginia, UsGROUP PRODUCT MANAGER – INTERBODY, PLATING SYSTEMS, MI ACCESS, BIOLOGICS (2011 to 2012)- Controlled $25M global portfolio of degenerative products and led 5 product managers.- Piloted full commercialization efforts for first lateral access system and biologic line addition with LifeNet Health.PRODUCT MANAGER – CERVICAL, PLATING SYSTEMS, & MOTION PRESERVATION (2008 to 2011) -
Product Development Engineer L Design EngineerJohnson & Johnson, Depuy Spine 2003 - 2008New Brunswick, Nj, UsJohnson & Johnson DePuy Spine (merged with Synthes in 2012) | Raynham, Massachusetts 2003 to 2008PRODUCT DEVELOPMENT ENGINEER – INTERBODY FUSION GROUP (2006 to 2008)DESIGN ENGINEER – FEASIBILITY & MIS ACCESS GROUP (2003 to 2006)- Partnered with marketing division to establish surgeon design teams, VOC events, launch strategy, and marketing plans for several major product launches.
Katherine (Herard) Ray Skills
Katherine (Herard) Ray Education Details
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Babson F.W. Olin Graduate School Of BusinessBusiness -
Worcester Polytechnic InstituteBiomedical Engineering -
Northeastern UniversityMechanical Engineering
Frequently Asked Questions about Katherine (Herard) Ray
What company does Katherine (Herard) Ray work for?
Katherine (Herard) Ray works for Joimax
What is Katherine (Herard) Ray's role at the current company?
Katherine (Herard) Ray's current role is Delivering Strategy, Growth, & Solutions In Med Tech Portfolio Companies l Catalyst For Revenue Growth & Market Share l Mentor & Coach l Servant Leader l Mom of Twins.
What is Katherine (Herard) Ray's email address?
Katherine (Herard) Ray's email address is ke****@****hoo.com
What is Katherine (Herard) Ray's direct phone number?
Katherine (Herard) Ray's direct phone number is (866) 526*****
What schools did Katherine (Herard) Ray attend?
Katherine (Herard) Ray attended Babson F.w. Olin Graduate School Of Business, Worcester Polytechnic Institute, Northeastern University.
What skills is Katherine (Herard) Ray known for?
Katherine (Herard) Ray has skills like Surgical Instruments, Spine, Product Launch, Product Development, Design Control, Market Development, Orthopedics, Surgery, Fda, Biomedical Engineering, Iso 13485, Cross Functional Team Leadership.
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