- Modeling seller segmentation strategies to better identify behaviors, motivations, needs, and barriers and create targeted, personalized marketing programs to drive activation, engagement, and retention.- Leading a redesign of the end-to-end seller onboarding experience to make the entire experience more personalized and relevant yet automated for different seller segments.- Working to size the opportunity for various tailored seller marketing programs based on the seller lifecycle; leading the strategy, creation, and implementation of those programs to drive value and GMS for Etsy.

- Developed a Product Marketing campaign to help Etsy Studio sellers adopt various features that would allow them to be more successful in the new marketplace. Worked with data analytics to create an in-depth metrics tracking dashboard and exceeded seller adoption goals for all features by the time of product launch.- Promoted to Product Marketing Manager after 7 months of working, building, and marketing Etsy Studio to small business sellers both onsite and offsite.

- Worked on new product development from a Product Marketing perspective in creating a brand new market dedicated to craft supplies and inspiration.- Created the Etsy Studio onsite Product Marketing strategy and worked with Brand Design and Product Engineering to implement all onsite assets and analyze metrics on performance.- Developed and pitched briefs for all offsite channels to execute on similar goals and KPIs, targeting and segmentation, messaging and value props, etc.

- Owned and managed the go-to-market app store strategy for the buyer-facing Etsy app.- Strengthened relationships with key partners, including Apple and Google, to solidify Etsy's presence in both the iOS app store and Google Play, as well as secure any app feature opportunities when possible.- Worked with UX research to create a proposal for app improvements and gained buy-in to implement that proposal in the 2017 app product roadmap.

- Managed financial industry conference experiences by redesigning Vanguard’s exhibit space and creating new marketing materials. - Led proprietary event efforts to strengthen the client experience (i.e. strategized on new formats/ types of events, collaborated and gained buy-in from senior leadership to lead experimentation efforts, created promotional materials to support clients).- Named 2016 Campaign Marketing Lead for Vanguard’s largest biennial conference for institutional investors, representing billions of dollars AUM (creation of campaign strategy and conference experience).

- Supported projects to modernize the institutional brand experience and create a sophisticated, tech-savvy brand image.- Managed several large complex projects, including the creation of an app to host multiple assets (videos, demos) for relationship managers to take on-the-road to client meetings and for sales executives to use as a catalyst in conversations with prospects, and successfully rolled-out implementation strategies for those projects.

- Rotation-based program in which participants gained valuable experience from four different business groups over a 15 month period. The program culminated in a capstone presentation in which participants were placed in teams and worked with a local nonprofit to help them reach vital business goals; the teams then presented their business plans for the nonprofits to senior leadership.- Rotated through Retail Services, Brand Marketing, Flagship Services for high net worth clients, and Institutional Marketing.

- Managed and improved SPLENDA®’s social media program to be consistent with the strategy of consumer-centric communications. - Executed creative developments and managed the supply chain in the eCommerce program.

- Conducted market research on industry trends and competitors to assess the needs of current and prospective clients. - Assisted with the execution of client-centered database marketing and collaborated on email marketing strategies.

- Performed data research, workflow management analysis, and consumer analysis.