Katherine Jensen

Katherine Jensen Email and Phone Number

Senior Executive/Marketing & Innovation @ Cubro
tauranga, bay of plenty, new zealand
Katherine Jensen's Location
Auckland, Auckland, New Zealand, New Zealand
About Katherine Jensen

Professional & passionate marketer with 15+ years of experience in growing brands and portfolio marketing management, across all aspects of the marketing mix. Innovation champion that focusses on consumer/customer/competitive insight to define white space opportunities. A team player that is collaborative and commercially astute.

Katherine Jensen's Current Company Details
Cubro

Cubro

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Senior Executive/Marketing & Innovation
tauranga, bay of plenty, new zealand
Website:
cubro.co.nz
Employees:
67
Katherine Jensen Work Experience Details
  • Cubro
    Hom
    Cubro Feb 2024 - Present
    New Zealand
    Developing the portfolio & Brand strategy to take the Brand and company forward.Aligning processes and tools across NPD management and data management that will support growth today and in the future.Defining the roadmap and communication strategy across the channels and brand to deliver growth.
  • Freelance
    Consultant
    Freelance Sep 2023 - Jun 2024
    Auckland, New Zealand
    Currently supporting various projects including charity marketing strategy and agency pitch support. Extensive experience and proven results in developing innovation and brands from scratch, developing the road map for success and executing to deliver bottom line profit and category growth. If you need strategic support across innovation, brand and portfolio investment strategies I would love to help.
  • Goodman Fielder
    Head Of Marketing & Executive Team Member
    Goodman Fielder May 2020 - Nov 2022
    Auckland, New Zealand
    Business Strategy development and management, Growth driven Commercial Marketer delivering through Innovation and high performing team development.
  • Goodman Fielder
    Head Of Marketing
    Goodman Fielder Dec 2018 - May 2020
    Auckland, New Zealand
    Development and delivery of strategic roadmap for the portfolio of 30+ brands in the Goodman Fielder brand house to define the investment strategy for growth. Building high performing teams and fostering internal talent.
  • Goodman Fielder
    Head Of Dairy Category - Marketing
    Goodman Fielder Sep 2016 - Dec 2018
    Auckland, New Zealand
    Management & delivery of growth for the Dairy P&L, cross functional leader ensuring successful delivery of key growth initiatives and overall portfolio health.
  • Goodman Fielder
    Insights & Innovation Manager
    Goodman Fielder Sep 2015 - Aug 2016
    Auckland, New Zealand
    Insights and Innovation Manager for NZ, defining opportunities for long term development based on consumer insights and trends. Supporting team to win in key strategic goals through deeper consumer understanding.
  • Db Breweries
    Innovations Manager
    Db Breweries Feb 2012 - Aug 2015
    Innovations leader at DB Breweries - reviewing long term opportunities through consumer insights and trends, managing NPD pipeline and vision to deliver to the long term strategy, driving a culture of innovation with DB Breweries.
  • L'Oréal
    Marketing Head Garnier & Maybelline
    L'Oréal Aug 2007 - Jan 2012
    Management of the Maybelline & Garnier Marketing teams, liaising with key international stakeholders to deliver high performing innovation to the market and drive market share growth.
  • Cerebos Greggs New Zealand
    Group Brand Manager
    Cerebos Greggs New Zealand Jul 2005 - Jul 2007
    Manged the food teams, re-branded & repackaged the full Greggs range and worked closely with the NPD development team to achieve ongoing portfolio growth.

Katherine Jensen Skills

Fmcg Customer Insight Marketing Management Product Development Brand Management Consumer Products Categorization Marketing Food Industry Food Grocery

Katherine Jensen Education Details

  • Massey University
    Massey University
    Marketing

Frequently Asked Questions about Katherine Jensen

What company does Katherine Jensen work for?

Katherine Jensen works for Cubro

What is Katherine Jensen's role at the current company?

Katherine Jensen's current role is Senior Executive/Marketing & Innovation.

What schools did Katherine Jensen attend?

Katherine Jensen attended Massey University.

What skills is Katherine Jensen known for?

Katherine Jensen has skills like Fmcg, Customer Insight, Marketing Management, Product Development, Brand Management, Consumer Products, Categorization, Marketing, Food Industry, Food, Grocery.

Who are Katherine Jensen's colleagues?

Katherine Jensen's colleagues are Danielle Thompson, Ellika Sobey, Sean Douchay, Jamie Abercrombie, Rod Lewis, James Mariano, Charles Ford.

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