• Collaborate on management decisions by identifying processes and procedures to improve organizational performance • Manage accounting projects, enhancing productivity resulting in a 50% increase in procedural time savings

Short-Term Contract• Develop weekly, monthly, and quarterly reports for senior management, evaluating account and market performance against competitors.• Prepare detailed reports on new product performance, trends, account performance, and best-selling items across various dimensions for Target Corporation• Collaborate closely with the Control Desk to ensure internal database integrity and provide necessary training for maintaining data hierarchy.• Undertake ad hoc requests from internal and external stakeholders, supporting various departments with data-driven insights. • Short-term contract

• Boosted operational efficiency by 20% for the Neustar system U.S. national and local markets projects, driving projects at least 3 months ahead of schedule. Built custom specs in the system and created complex reports, maps and slides. Neustar is built based on SQL. Developed recommendations to drive growth within local markets. Focused on the digital USAToday.com website.• Designed reports and other deliverables and presented findings including summary, conclusions, unique findings and actionable recommendations for digital analytics software programs including MRI, comScore, Harris Brand Poll, and other software applications • Managed brand trackers, segmentation analysis and other insights projects to inform stakeholders and drive business decisions• Evaluated audience/customer sizing & trends, industry/competitive landscapes, new technologies and other opportunities to identify strategic moves • Produced segmentation reports and incorporated into Tableau visualization program• Conducted statistical and quantitative analyses for projects with a 25% increase in project improvement• Partnered with extended Data Intelligence teams to define project scope and milestones and incorporate research with other forms of internal data. Utilized strong communication and negotiation skills to facilitate collaboration between stakeholders.• Provided insights and analytics to support company-wide development objectives and initiatives, communicated findings throughout the organization

• Conducted secondary research analyses and created slides and sales collateral with research, marketing and programming information for clients, agencies, and prospects contributing to at least a 20% increase in team productivity• Managed TV program schedules in Nielsen• Generated market research and insights, produced reports and developed audience solution plans that aligned with clients’ goals, driving a 25% increase in overall project success rate• Organized sales clients’ on-air promotional events, resulting in a 10% increase in advertiser involvement• Programmed commercials for accounts, resulting in a 20% reduction in project timelines

• Utilized CRM Salesforce, and managed client account business development through lead generation and end-to-end quantitative and qualitative projects for national brands such as Target, Best Buy, Verizon, Blue Cross Blue Shield, U.S. Bank, and Mayo Clinic • Contributed to generating millions of dollars in revenue by creating and presenting Fortune 500 level sales and industry insights to sales executives and directors, which included targeted audience and segmentation information • Administrator of subscriber primary research panels, which included recruiting readers for digital and print panels. During my tenure the number of panelists increased over 200%• Wrote and conducted surveys for Mayo Clinic, the University of Minnesota hospital and clinics, Target, the Minnesota Science Museum and other regional and national accounts to aid in sales growth through subscriber panels and other survey systems; collaborated with clients and sales to design and implement A /B tests and experiments contributing to lasting partnerships • Provided insights and data analytics to Fortune 500 companies, Mayo Clinic and other hospitals and clinics, CPG companies including Target and other national and regional businesses; assessing competitive market activity around strategic opportunities• Created reports, analyses and presentations with digital analytics data utilizing Google Analytics, Nielsen, Resonate, comScore, Omniture Adobe Analytics, MORI, Magid Associates, and Gallup; including online reporting of KPIs and analysis and presentation of data analytics metrics• Drove new business efforts by managing custom total market primary research studies with Nielsen Scarborough, MORI and Magid Associates, including questionnaire design, survey sampling design, and survey analysis, co-managing our largest research studies which provided hundreds of category and brand insights for clients, sales and prospects.