Katherine Lee Seth Email & Phone Number

Austin, Texas, United States

Austin, Texas Metropolitan Area

Implementing public engagement and community outreach programs for organizations that rely on public support to achieve their goals

•Designed and implemented annual public relations and marketing strategies with budgets of approximately $500,000 for the school and the Roy and Edna Disney CalArts Theater (REDCAT) and Gallery at the Walt Disney Concert Hall to support student, audience and stakeholder participation as well as donor recognition•Managed and supervised all print and electronic communications (such as website, annual report, student handbook) for six schools and administrative/academic departments through in house design team•Developed consistent institutional communication for both internal and external constituents, generated public position statements, represented the institution as official spokesperson and trained staff for interviews•Shaped policies such as vendor endorsement guidelines, photography clearances, and technology use•Managed department staff of fourteen (including design, editorial, marketing, public relations and video/photography staff), partnered with president, provost, academic and administrative deans.

•Managed annual public relations and marketing strategies with budgets ranging from $600,000 to $1.5 million including audience data collection and analysis to target and evaluate marketing expenditures including partnerships with Altria, TBWA Chiat/Day, convention and tourism bureau, performing arts organizations and other nonprofits•Designed and promoted all exhibition and education programs, such as the Andy Warhol Retrospective at its only U.S. stop in 2001, which successfully reached 195,000 visitors with a $300,000 advertising budget and civic collaborations•Cultivated relationships with high level press to secure media coverage of exhibitions, programs, and institutional initiatives in local, national and international print, broadcast, and electronic media outlets (NY Times, LA Times)•Oversaw and shaped consistent institutional communication to both internal and external constituents, determined public position and statements, represented institution as official spokesperson, and trained staff for media interviews•Managed department staff of four •previously served as Assistant Director of Communications 9/01–4/02

•Developed and implemented annual marketing and public relations strategy for exhibitions, education programs, special events, fundraising efforts, and donor recognition•Edited and supervised production of quarterly members’ newsletter, invitations, and brochures

•Developed and implemented strategies for attaining annual goals of government and foundation grants and corporate support•Supervised public relations strategies, marketing and promotion efforts

•Conducted quantitative analysis of funding data for research project examining private funding to New York arts organizations •Study was sponsored by the Ford Foundation and Nathan Cummings Foundation

•Submitted grant proposals and managed membership database•Assisted production of corporate sponsorship proposals•Selected and placed by Arts Inc. Multicultural Arts Internship Program

Ma, Arts Administration

Ba, History/Art History

Education record