Recruited for the role to oversee marketing initiatives, brand strategy, DTC product launches, and events for luxury wine brand. Led high-impact campaigns that drove record growth, increased retention, and elevated brand image. Directed messaging and content across all channels including social media, website, and email communications. Managed creative vision for photoshoots and brand collateral. Directed PR strategy driving an increase in brand awareness and customer acquisition.

Oversaw marketing initiatives for luxury wine brand. Drove revenue, demand, and retention through strategic campaigns, creative content, and engaging programs. Onboarded customers and nurtured their growth throughout the customer lifecycle. Increased brand awareness and provided a world-class customer experience.

Marketing Manager for luxury retail, restaurant, and ecommerce operation. Developed content for all digital and print platforms including email campaigns, website, social media, and print catalogues. Launched and managed global corporate partnerships with Four Seasons Resort Maui, Delta Airlines, and Christie's Auction House. Conceptualized and executed high-impact brand partner activations, campaigns, and events.Led fine & rare wine program: responsible for the procurement of rare private collections and oversaw all sales, marketing, and operations.

Brand manager for boutique, luxury wine brand. Oversaw marketing campaigns and programs for direct to consumer and wholesale channels. Developed content for website, social media, and print collateral. Strategized and executed product allocation model directly driving growth, increasing retention, and brand awareness.

Key member of sales and marketing team for luxury wine brand. Developed and implemented hospitality experience increasing growth, retention, and brand awareness. Assisted with management of seasonal wine releases, email marketing, content creation, and events. Managed a team of 5.