Marketing Manager
Current- Social Media Management: Directed the management of Instagram, TikTok, and Pinterest accounts, creating engaging and on-trend content that drove brand awareness, customer acquisition, and retention, resulting in a 50% increase in monthly engagement.- Project Management: Led the execution of key campaigns, including product launches, promotional events, and seasonal sales, such as Black Friday and Cyber Monday.- SEO Strategy Implementation: Implemented robust SEO tactics that elevated website content to top-ranking positions on Google, increasing organic traffic and visibility.- Paid Social Campaign Management: Managed and optimized campaigns across Meta and Pinterest, delivering a consistent 24x return on ad spend (ROAS)- Email Marketing: Developed targeted email campaigns that significantly boosted customer retention and engagement rates.- Team Collaboration: Led and collaborated with cross-functional teams to implement strategic marketing initiatives, enhance system efficiency, and achieve brand goals.- Website Management: Partnered with the web developer to rebrand and update the e-commerce website, optimizing user experience and site functionality.- Influencer Management: Partnered with key influencers and content creators to produce engaging content on Instagram and TikTok, boosting brand awareness.- HR & Recruiting: Recruited, onboarded, and effectively integrated new employees into the team.- Event Management: Organized successful pop-up events in NYC, London, and Toronto, and coordinated editorial campaign shoots in Miami, Boston, and Mexico.- Creative Design: Designed engaging Pinterest Pins using Adobe InDesign and Photoshop to support daily postings and drive brand discovery.- Creative Writing: Authored annual trend blogs and reviewed all team-generated content, both long and short form, to enhance brand discovery and customer retention.
